About PageFair

PageFair’s mission is to sustain the open web by re-establishing a fair deal between users and content creators. PageFair is the global authority on adblocking, cited by The New York Times, The Financial Times, The Economist, Advertising Age, Wired.


PageFair Tech serves advertising in a manner that adblockers are unable to circumvent. It automatically renders ads as IAB LEAN and Coalition for Better Ads standard formats to improve UX and security.

Tamper-proof ad serving and demand sourcing to unblock small & medium publishers’ audiences. Sources IAB LEAN and Coalition for Better Ads standard to improve UX and security.

PageFair Analytics is used by thousands of publishers for free, and measures over 12 billion pageviews per month.

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PageFair solves problems for users, publishers, and advertisers.

  • Respect for users: PageFair improves UX by removing clutter, speeding up page load time, respecting user privacy, and guaranteeing security.
  • Publisher empowerment: PageFair gives publishers the ability to sell a new premium segment, and leverage first-party data.
  • Increased value for advertisers: PageFair’s technology enables a totally new and uncluttered space on the web, to an audience free of adfraud.

PageFair enables publishers to offer a 100% human audience because adfraud bots do not use adblock.
PageFair is “Verified by TAG” and approved for listing in the TAG Registry of known and trusted players in the digital ad ecosystem.

PageFair enables publishers to show IAB LEAN formats, and is committed to the standards of the the Coalition for Better Ads. PageFair is GDPR ready, and actively supports new regulatory standards for data protection. Learn more about GDPR and the ePrivacy Regulation here.



Sean Blanchfield

CEO & Co-founder

Sean was previously an online games publishing entrepreneur, and co-founder of DemonWare, which created the advanced networking technology that powers over 100 video games including the $11bn+ Call of Duty franchise. See full biography

Dr. Johnny Ryan

Head of Ecosystem

Johnny was Chief Innovation Officer at The Irish Times and Senior Researcher at the Institute of International & European Affairs. His second book A History of the Internet and the Digital Future is on the reading list at Harvard and Stanford. See full biography

If your query is related to advertising, please reach out to our Publisher Team.

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