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Podcast: discussion with Jason Kint (DCN)

Dr Johnny Ryan AdBlock, Advertising 2.0, Content, Monetization Leave a Comment

I spoke with Jason Kint, CEO of Digital Content Next (DCN), which represents the most prestigious publishers in the world, including The New York Times, The Financial Times, Disney, Bloomberg, Vox. In our podcast we discuss pressing issues for publishers and marketeers including: native advertising, adblocking, micropayments, measurement, the media economy and publisher business models, transparency in the advertising market, and Facebook’s decision to show ads to adblockers. Listen below.…
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YouTube’s Fine Line Between Brand Safety and Censorship

David Barton Content, Monetization Leave a Comment

YouTubers were on the warpath again last week, this time over the apparent censorship of their right to monetize potentially offensive content. The hashtag #YouTubeIsOverParty has become the rallying cry behind a wave of protests over the enforcement of measures aimed at making YouTube a safer environment for advertisers. YouTube’s renewed vigor in terms of restricting monetization can be read as roundabout censorship, but it should also be looked at from a brand safety perspective. The policy clarification is a reminder that YouTube is a business that exists to make money and must ultimately address the needs of advertisers and brands. Creating a stable advertising environment is at the top of the company’s agenda. But where is the line between freedom of speech, censorship, and brand safety?…
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As expected, ISP adblocking violates EU net neutrality

The PageFair Team Regulation 1 Comment

As Dr Johnny Ryan predicted in December, ISP adblocking violates EU net neutrality guidelines. The Body of European Regulators for Electronic Communications (BEREC) released guidelines on August 30 that clearly warn against network-level content blocking. Further, opt-in or opt-out approaches are also unacceptable to BEREC. Read our original post from December 14, 2015, to find out more about why ISP adblocking is in breach of net neutrality regulations in the European Union and our subsequent post on how it poses a sinister threat to the next billion Internet users.…
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ISP adblocking + Zimbabwe = death of online freedom?

David Barton Uncategorized Leave a Comment

Network-level adblocking may be illegal in Europe and the US, but it is a direct threat to the developing world. Can the next billion look forward to a free Internet, or will dictators and tycoons control what they see? Three months ago we warned that network-level adblocking is a risky idea in countries with a weak democratic tradition. Now our worst fears have come true. Shine is partnering with Econet, Zimbabwe’s leading mobile ISP, to deliver network-level adblocking in a corrupt country with a track record of oppression, a moribund economy and a defunct currency.…
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Adblocking: the Need to Know Slide Deck

The PageFair Team AdBlock Leave a Comment

Dr Johnny Ryan of PageFair presented this slide deck at The Advertising Research Foundation, held at Quantcast in San Francisco. He was speaking alongside Joe Barone of GroupM, John Clyman of Rubicon Project, Augustine Fou of the ARF, Harrison Gordon of Google, David Kohl, Chris Langel of MOAT, Lauren Moores of dstillery, Michael Tiffany of WhiteOps, Timur Yarnall of comScore. The event was at The Advertising Research Foundation was on 27 July. See details here http://thearf.org/ad-fraud-and-ad-blocking-taming-the-elephant-in-the-room/…
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Thinking Big in Cuba

Donal Kerr AdBlock, Advertising 2.0, Content, Monetization Leave a Comment

Cuba is a fascinating country. It forces you to think about big issues such as wealth and its creation and distribution, free speech, poverty, health care provision and education - and how to pay for it all. If you are interested in economics or capitalism, then Cuba is like a vast experiment. Cuba has little or no print or billboard advertising - most adverts are government information campaigns or propaganda. Despite all of this, Cuba is slowly opening up to the world and US sanctions are likely to be lifted soon. The main causes for the poor state of the Cuban Internet are the US trade embargo, infrastructure poverty and the government's fear of information. With its 11 million citizens slowly getting internet access over the next few years, the country is in a unique position - how to invest effectively in the collective interest to provide internet access?
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Publishers – your only weapon is trust

Dr Johnny Ryan Content Leave a Comment

Adblocking—and publisher responses to it—sit at the nexus of two trends: the increasing value of trust in the publisher-consumer relationship, and the emerging conditions of the new information market. The Internet turns many types of information that were once scarce and expensive into overabundant—and therefore cheap—commodities. By corollary, trust and attention have become increasingly valuable. In short: As information becomes cheap, trust becomes precious.
Facebook Move fast and break things

Risky Business of Building on Platforms

David Barton Ad Networks, AdBlock, Content, Monetization Leave a Comment

The fears surrounding Facebook’s recently announced changes to its news feed highlights the risks publishers embrace when relying on a distribution platform over which they have no control. Facebook – like other large platforms – has its own priorities, plans and goals, so the statement that they view their “work as only 1 percent finished” suggests that any business built on its platform will face shifting sands for the foreseeable future.…