endof3rdpartycookies

European Commission proposal will kill 3rd party cookies

Dr Johnny Ryan EU, Privacy, Regulation Leave a Comment

The 3rd-party cookie – the lifeblood of online advertising – may be about to die.  A proposal this month from the European Commission to reform the ePrivacy Directive (ePD) requires mandatory privacy options and educates users to distinguish between 1st and 3rd-parties in a way that will make 3rd-party cookies extinct. The Commission’s proposal also applies beyond cookies. The proposed reform of the ePD will further add to the the disruption that Europe’s new regulatory regime for privacy – the GDPR – will wreak upon to the media and advertising landscape when it applies in May 2018. Caveat: the proposal is subject to negotiation between the Commission, the European Parliament, and the Council of Ministers. Its text may change before it becomes a regulation across the European Union.…
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Ten Key Things That Happened in Q4

Dr Johnny Ryan Ad Networks, Ad News, CMO, EU, Privacy, Regulation Leave a Comment

Amid the blizzard of press releases and conference tidbits concerning media, advertising, and adblocking, only some really matter. Here are the ten key things that happened in Q4. OCTOBER 1. US Department of Justice examines possible agency shenanigans.  It transpired that the US Department of Justice had launched an investigation into rigged bids that unfairly favored advertising agencies’ in-house services over others, at clients’ expense. The Association of National Advertisers’ report into agency kickbacks, released in June, exposed agency practises that shortchanged clients, and several big brand CMOs launched audits of their agencies. But the DOJ investigation now raises the stakes for agency executives: previous investigations in 2002 resulted in prison sentences. 2. Media consolidation AT&T agreed a deal to purchase Time Warner for $85.4 Billion.…
behindthescenes

The Rules of Adblocking: How Block Lists Work

David Barton AdBlock Leave a Comment

This note is a layman’s guide to how the “block lists” that power adblocking work. A block list contains tens of thousands of rules that govern how a website should be displayed. There are two types of rules. “Filter” rules define what should be blocked. “Exception” rules define what content should be displayed. The most popular block list, “EasyList”, contains tens of thousands of these filters and exceptions.
eustomp

Europe’s new privacy regime will disrupt the adtech Lumascape

Dr Johnny Ryan EU, Privacy, Regulation Leave a Comment

In a year and a half, new European rules on the use of personal information will disrupt advertising and media across the globe. Here are the three biggest impacts.  Since 1996 when cookies were first repurposed to track users around the Web there has been an assumption that gathering and trading users' personal information is the essence of advertising online. This is about to change.
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How much extra revenue will Facebook make by advertising to the blocked web?

David Barton AdBlock, Advertising 2.0, Monetization Leave a Comment

Facebook’s decision earlier this year to start serving ads to adblockers is already starting to bear fruit. In last week’s Q3 earnings call, the company said that “desktop ad revenue grew 18%, which is higher than growth rates in recent quarters, and was aided by our efforts to limit the impact of ad blockers on advertising served via web browsers”. This post examines these figures to extrapolate the revenue lift that Facebook will enjoy from serving ads on the blocked web. We estimate that Facebook's decision to show tamper-proof ads will yield an additional $720 million over the next year. 
Keyes IP

Reprieve for IT departments as EU court rules on IP addresses

The PageFair Team EU, Privacy Leave a Comment

If you run a website, you might want to breathe a sigh of relief. A decision this morning from the European Court of Justice means that websites can continue to collect and store visitor IP addresses. It would have been a shock to many if the ruling had gone the other way.
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Eight Things From Q3 Worth Knowing

Dr Johnny Ryan CMO, Regulation Leave a Comment

Now, ten days into October, we have had time to digest on the events of the last quarter. As is ever the case with history, only some of the headlines of the last three months will have any lingering impact. But of all the events in the past three months the following eight are worth knowing about. This post is a quick digest of the ones that will shape the environment.…
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Podcast: discussion with Jason Kint (DCN)

Dr Johnny Ryan AdBlock, Advertising 2.0, Content, Monetization Leave a Comment

I spoke with Jason Kint, CEO of Digital Content Next (DCN), which represents the most prestigious publishers in the world, including The New York Times, The Financial Times, Disney, Bloomberg, Vox. In our podcast we discuss pressing issues for publishers and marketeers including: native advertising, adblocking, micropayments, measurement, the media economy and publisher business models, transparency in the advertising market, and Facebook’s decision to show ads to adblockers. Listen below.…