zimbabwe-protest

ISP adblocking + Zimbabwe = death of online freedom?

David Barton Uncategorized Leave a Comment

Network-level adblocking may be illegal in Europe and the US, but it is a direct threat to the developing world. Can the next billion look forward to a free Internet, or will dictators and tycoons control what they see? Three months ago we warned that network-level adblocking is a risky idea in countries with a weak democratic tradition. Now our worst fears have come true. Shine is partnering with Econet, Zimbabwe’s leading mobile ISP, to deliver network-level adblocking in a corrupt country with a track record of oppression, a moribund economy and a defunct currency.…
definativeslidedeck.001

Adblocking: the Need to Know Slide Deck

The PageFair Team AdBlock Leave a Comment

Dr Johnny Ryan of PageFair presented this slide deck at The Advertising Research Foundation, held at Quantcast in San Francisco. He was speaking alongside Joe Barone of GroupM, John Clyman of Rubicon Project, Augustine Fou of the ARF, Harrison Gordon of Google, David Kohl, Chris Langel of MOAT, Lauren Moores of dstillery, Michael Tiffany of WhiteOps, Timur Yarnall of comScore. The event was at The Advertising Research Foundation was on 27 July. See details here http://thearf.org/ad-fraud-and-ad-blocking-taming-the-elephant-in-the-room/…
YellowCar

Thinking Big in Cuba

Donal Kerr AdBlock, Advertising 2.0, Content, Monetization Leave a Comment

Cuba is a fascinating country. It forces you to think about big issues such as wealth and its creation and distribution, free speech, poverty, health care provision and education - and how to pay for it all. If you are interested in economics or capitalism, then Cuba is like a vast experiment. Cuba has little or no print or billboard advertising - most adverts are government information campaigns or propaganda. Despite all of this, Cuba is slowly opening up to the world and US sanctions are likely to be lifted soon. The main causes for the poor state of the Cuban Internet are the US trade embargo, infrastructure poverty and the government's fear of information. With its 11 million citizens slowly getting internet access over the next few years, the country is in a unique position - how to invest effectively in the collective interest to provide internet access?
Spotlight2

Publishers – your only weapon is trust

Dr Johnny Ryan Content Leave a Comment

Adblocking—and publisher responses to it—sit at the nexus of two trends: the increasing value of trust in the publisher-consumer relationship, and the emerging conditions of the new information market. The Internet turns many types of information that were once scarce and expensive into overabundant—and therefore cheap—commodities. By corollary, trust and attention have become increasingly valuable. In short: As information becomes cheap, trust becomes precious.
Facebook Move fast and break things

Risky Business of Building on Platforms

David Barton Ad Networks, AdBlock, Content, Monetization Leave a Comment

The fears surrounding Facebook’s recently announced changes to its news feed highlights the risks publishers embrace when relying on a distribution platform over which they have no control. Facebook – like other large platforms – has its own priorities, plans and goals, so the statement that they view their “work as only 1 percent finished” suggests that any business built on its platform will face shifting sands for the foreseeable future.…
Mary Meeker

Mary Meeker: PageFair Data is Call to Arms to Create Better Ads

Matthew Cortland Ad Networks, Ad News, AdBlock, Advertising 2.0 Leave a Comment

The newest edition of Mary Meeker’s annual Internet Trends report from Kleiner Perkins Caufield & Byers identified adblocking as a major internet trend in 2016. The investment firm, known widely for backing some of the world’s most successful startups, used PageFair’s data to illustrate the growing adoption of adblocking software around the world. PageFair’s 2015 report with Adobe explored adblock use on desktop browsers and PageFair’s 2016 report with Priori Data looked at adblock use on smartphones.
Laser Cat

The Dangers of Playing Cat and Mouse with Adblock

Sean Blanchfield AdBlock Leave a Comment

There is a misconception about adblocking that prevents most people from understanding just how powerful it is. People naturally assume that adblock works by stopping ad content as it reaches the browser. In fact, it actually works by preventing requests for ad content from ever leaving the browser. Adblock patrols a border around every website, a border built not to stop things getting in, but designed to stop requests from getting out.…