New Adblocking Data
We’re pleased to announce our 2013 report[pdf] on the state of adblocking. This report has been compiled from anonymous data analysed from hundreds of PageFair client sites over the course of the last year.
Adblocking is threatening the business model of online publishers. In this report we present new data demonstrating that adblock is being rapidly adopted by consumers, and is becoming mainstream. Based on measurements taken from hundreds of websites over 11 months, we show that up to 30% of web visitors are blocking ads, and that the number of adblocking users is growing at an astonishing 43% per year.