The Need to Know Adblock Slidedeck (updated!)

Dr Johnny Ryan Uncategorized

Dr Johnny Ryan of PageFair presented at The Advertising Research Foundation in New York this month.

This presentation includes

  • The latest adblock figures globally and for the US
  • Demographic discussion of who adblock users are
  • Options for media owners to address adblocking, from access restriction to tamper-proof ad serving
  • Unexpected benefits for marketers from the adblocking crisis

 

 

He was speaking alongside Omnicom, Annalect, and Intel.