Ten Key Things That Happened in Q4

Dr Johnny Ryan Ad Networks, Ad News, CMO, EU, Privacy, Regulation Leave a Comment

Amid the blizzard of press releases and conference tidbits concerning media, advertising, and adblocking, only some really matter. Here are the ten key things that happened in Q4. OCTOBER 1. US Department of Justice examines possible agency shenanigans.  It transpired that the US Department of Justice had launched an investigation into rigged bids that unfairly favored advertising agencies’ in-house services over others, at clients’ expense. The Association of National Advertisers’ report into agency kickbacks, released in June, exposed agency practises that shortchanged clients, and several big brand CMOs launched audits of their agencies. But the DOJ investigation now raises the stakes for agency executives: previous investigations in 2002 resulted in prison sentences. 2. Media consolidation AT&T agreed a deal to purchase Time Warner for $85.4 Billion.…

Mary Meeker: PageFair Data is Call to Arms to Create Better Ads

Matthew Cortland Ad Networks, Ad News, AdBlock, Advertising 2.0 Leave a Comment

The newest edition of Mary Meeker’s annual Internet Trends report from Kleiner Perkins Caufield & Byers identified adblocking as a major internet trend in 2016. The investment firm, known widely for backing some of the world’s most successful startups, used PageFair’s data to illustrate the growing adoption of adblocking software around the world. PageFair’s 2015 report with Adobe explored adblock use on desktop browsers and PageFair’s 2016 report with Priori Data looked at adblock use on smartphones.

Adblocking in Court: Napster All Over Again

David Barton Ad News, AdBlock, Advertising 2.0, Content, Regulation Leave a Comment

The IAB last year made it clear that lawsuits were still very much on the table as a potential measure to fight adblocking. Publishers in Germany have repeatedly brought the makers of Adblock Plus to court, losing another case just a few weeks ago. A recent survey of high traffic websites has indicated significant support for collective legal action, while the Brave browser earlier this month received a rather bellicose cease-and-desist letter from leading publishers in the US. It seems almost inevitable that everyone is going to end up in court. While we sympathize with publishers and understand why they would turn to legal action, we think this approach is a costly and time-consuming mistake that could ultimately lead to the downfall of the publishing industry.…

Adblock Walls: Doomed Arms Race or Heroic Last Stand?

David Barton Ad Networks, Ad News, AdBlock, Content 3 Comments

Last week, the Interactive Advertising Bureau (IAB) started telling publishers how to D.E.A.L. with the problem of adblocking.The IAB’s Publisher Ad Blocking Primer suggests a range of tactics, including “access denial”, in which adblockers are prevented from accessing content. Otherwise known as an adblock wall, denying access to adblockers can seem logical and fair. The reality is that this approach leads to a costly dead end for publishers.…

Advertising 2.0: why publishers must lead

Dr Johnny Ryan Acceptable Advertising, Ad News, AdBlock Leave a Comment

Earlier this month PageFair drew together global publishing leaders in the boardroom of The Financial Times to consider how best to address ad blocking. The fruit of that discussion is “Advertising 2.0: a call to think”, signed today by the CEOs of the World Association of News Publishers (WAN-IFRA) and Digital Content Next. These two industry bodies represent nearly 20,000 publishers and websites across the globe. The ‘call to think’ marks the beginning of a discussion on the future of advertising, and the first step in the global publishing industry’s response to ad blocking. As PageFair reports each year, we are seeing linear, not exponential, growth in ad blocking. Though publishers are certainly feeling the pain of ad blocking now, and some may already be failing as a result, ad blocking is not merely a short term phenomenon.…

Interview with CEO of SuperAwesome Kids Ad Platform

David Barton Ad Networks, Ad News, Content, Monetization Leave a Comment

We recently discussed whether parents should consider adblocking to protect their children from unwanted exposure to advertising. In a follow-up to that piece, we contacted Dylan Collins, CEO of SuperAwesome, to see what approach “the largest kids advertising platform in the world” takes to advertising to such a sensitive market. Earlier this month, SuperAwesome secured investment of $7m in a Series A round and is rapidly growing an impressive global client list.…