Adblock Adds Insult to Injury with New Campaign

The PageFair Team Adblocking, Uncategorized 2 Comments

Last week Adblock, a popular adblocking extension, announced the launch of a crowdfunding campaign to help finance internet ads. You didn’t misunderstand: Adblockers are asking for our help to purchase online advertisements. The extension that vows to fight the online ad industry is now using the same system to spread their message. Adblock acknowledges that the plan is slightly unusual, while others have commented that it’s just plain hypocritical.…

The Rise of Adblocking: The PageFair 2013 Report

The PageFair Team Adblocking, Uncategorized 20 Comments

New Adblocking Data We’re pleased to announce our 2013 report on the state of adblocking. This report has been compiled from anonymous data analysed from hundreds of PageFair client sites over the course of the last year. Adblocking is threatening the business model of online publishers. In this report we present new data demonstrating that adblock is being rapidly adopted by consumers, and is becoming mainstream. Based on measurements taken from hundreds of websites over 11 months, we show that up to 30% of web visitors are blocking ads, and that the number of adblocking users is growing at an astonishing 43% per year. Download 2013 Report PDF Download 2013 Report Charts Join in the debate about this report on HackerNews and on Reddit.…

Acceptable Ads Soothe Google Pain

The PageFair Team Adblocking, Uncategorized 20 Comments

Not long after Google controversially removed the Adblock Plus app from their Play Store, they paid the very same company to include their ads on the Acceptable Advertising whitelist- a list of ads Adblock Plus has deemed acceptable for its users to view. The move has raised serious questions about the approval process for acceptable ads, but also highlights the threat presented by ad blocking.…

Solving the Adblocking Crisis: 3 Rules of Acceptable Advertising

Sean Blanchfield Adblocking, Uncategorized 1 Comment

Online advertising is hitting a crisis point.  Many websites are discovering that nearly  half of their visitors are blocking ads, deeply cutting into the revenues they depend on for survival. As a web publisher, it’s time to start paying attention to why end users are flocking towards adblocking tools like AdBlockPlus. People install adblocking tools out of frustration. Visitors come to your site to enjoy your content, not your ads. Ads that are heavily animated or play sounds get in their way, and are the number one reason people use AdBlockPlus. Even worse are ads that directly intrude on the content, such as interstitials, pre-rolls and popouts. If you show these kinds of ads, you will drive some of your visitors to install adblock. …

Destructoid is not alone

Sean Blanchfield Adblocking, Uncategorized 2 Comments

Wow, what a week. Niero Gonzalez over at Destructoid posted a terrific article on how adblocking is affecting their business, including how they used our service to help diagnose the problem. Where were you when your favorite gaming site died?
Destructoid While we were at a team member’s bachelor party on Saturday, the adblocking debate re-ignited, appearing on Reddit, HackerNews and Slashdot. Sunday’s hangover was quickly forgotten as we worked hard to scale up our server infrastructure to cope with the sudden demand, with some of the biggest websites in the world signing up to the service. With the crisis under control, we want to take an opportunity to add some more data to the conversation. We want to help websites survive.…