The Need to Know Adblock Slidedeck (updated!)

Dr Johnny Ryan AdBlock, Content 1 Comment

Dr Johnny Ryan of PageFair presented at The Advertising Research Foundation in New York this month. This presentation includes The latest adblock figures globally and for the US Demographic discussion of who adblock users are Options for media owners to address adblocking, from access restriction to tamper-proof ad serving Unexpected benefits for marketers from the adblocking crisis     He was speaking alongside Omnicom, Annalect, and Intel.…

Podcast: discussion with Jason Kint (DCN)

Dr Johnny Ryan AdBlock, Advertising 2.0, Content, Monetization Leave a Comment

I spoke with Jason Kint, CEO of Digital Content Next (DCN), which represents the most prestigious publishers in the world, including The New York Times, The Financial Times, Disney, Bloomberg, Vox. In our podcast we discuss pressing issues for publishers and marketeers including: native advertising, adblocking, micropayments, measurement, the media economy and publisher business models, transparency in the advertising market, and Facebook’s decision to show ads to adblockers. Listen below.…

YouTube’s Fine Line Between Brand Safety and Censorship

David Barton Content, Monetization Leave a Comment

YouTubers were on the warpath again last week, this time over the apparent censorship of their right to monetize potentially offensive content. The hashtag #YouTubeIsOverParty has become the rallying cry behind a wave of protests over the enforcement of measures aimed at making YouTube a safer environment for advertisers. YouTube’s renewed vigor in terms of restricting monetization can be read as roundabout censorship, but it should also be looked at from a brand safety perspective. The policy clarification is a reminder that YouTube is a business that exists to make money and must ultimately address the needs of advertisers and brands. Creating a stable advertising environment is at the top of the company’s agenda. But where is the line between freedom of speech, censorship, and brand safety?…

Thinking Big in Cuba

Donal Kerr AdBlock, Advertising 2.0, Content, Monetization Leave a Comment

Cuba is a fascinating country. It forces you to think about big issues such as wealth and its creation and distribution, free speech, poverty, health care provision and education - and how to pay for it all. If you are interested in economics or capitalism, then Cuba is like a vast experiment. Cuba has little or no print or billboard advertising - most adverts are government information campaigns or propaganda. Despite all of this, Cuba is slowly opening up to the world and US sanctions are likely to be lifted soon. The main causes for the poor state of the Cuban Internet are the US trade embargo, infrastructure poverty and the government's fear of information. With its 11 million citizens slowly getting internet access over the next few years, the country is in a unique position - how to invest effectively in the collective interest to provide internet access?

Publishers – your only weapon is trust

Dr Johnny Ryan Content Leave a Comment

Adblocking—and publisher responses to it—sit at the nexus of two trends: the increasing value of trust in the publisher-consumer relationship, and the emerging conditions of the new information market. The Internet turns many types of information that were once scarce and expensive into overabundant—and therefore cheap—commodities. By corollary, trust and attention have become increasingly valuable. In short: As information becomes cheap, trust becomes precious.

Risky Business of Building on Platforms

David Barton Ad Networks, AdBlock, Content, Monetization Leave a Comment

The fears surrounding Facebook’s recently announced changes to its news feed highlights the risks publishers embrace when relying on a distribution platform over which they have no control. Facebook – like other large platforms – has its own priorities, plans and goals, so the statement that they view their “work as only 1 percent finished” suggests that any business built on its platform will face shifting sands for the foreseeable future.…

ISP Adblocking Puts Net Neutrality for Next Billion at Risk

David Barton Ad Networks, AdBlock, Content, Monetization, Regulation Leave a Comment

Several mobile operators have threatened to deploy adblocking measures in some European Union countries, but, as we have previously argued, ISP adblocking is unlikely to survive impending EU regulatory changes. However, the example of Digicel in the Caribbean shows that not every region has the will to resist threats to net neutrality. The rise in user support for adblocking has given ISPs the perfect excuse to finally extract even more money out of online advertising and publishing, but it could also help create a sinister future where political and intellectual freedoms are stunted before they ever have a chance to develop.…

Adblocking in Court: Napster All Over Again

David Barton Ad News, AdBlock, Advertising 2.0, Content, Regulation Leave a Comment

The IAB last year made it clear that lawsuits were still very much on the table as a potential measure to fight adblocking. Publishers in Germany have repeatedly brought the makers of Adblock Plus to court, losing another case just a few weeks ago. A recent survey of high traffic websites has indicated significant support for collective legal action, while the Brave browser earlier this month received a rather bellicose cease-and-desist letter from leading publishers in the US. It seems almost inevitable that everyone is going to end up in court. While we sympathize with publishers and understand why they would turn to legal action, we think this approach is a costly and time-consuming mistake that could ultimately lead to the downfall of the publishing industry.…

Rights or Respect: the Ethics of Adblocking

David Barton AdBlock, Advertising 2.0, Content, Monetization Leave a Comment

More legal headaches for adblockers could be on the way, with a recent survey by Medianomics suggesting that high-traffic websites in the United States are at least willing to consider legal action as a potential solution. There have already been several unsuccessful cases against Eyeo in Germany, but their luck might well run out in the US, where legislators may be less sympathetic towards what has been called the new wave of piracy. The saber rattling may have already begun, with newcomer Brave browser recently being directly threatened for its unusual business model.…