PageFair statement at European Parliament ALDE shadow rapporteurs session on the proposed ePrivacy Regulation

Dr Johnny Ryan EU, Privacy, Regulation Leave a Comment

Lightly edited transcription of PageFair remarks at European Parliament ALDE session on 4 May 2017.  Dr Johnny Ryan: Thank you. It’s a pleasure to be with you this afternoon. I’ve been on both sides: the adtech side, and the publisher’s side, of the particular part of this story that I want to talk about. Several years ago I was at The Irish Times as Chief Innovation Officer, and my background before that was academic: I wrote a history of the Internet, which is now a standard text. Now I work at PageFair, a European adtech company, based primarily in Dublin. I want to make clear that my remarks are limited only to the ePrivacy Regulation as it affects online advertising. There may be issues with other domains.…

Supporting new European data regulation

Dr Johnny Ryan Privacy, Regulation Leave a Comment

Unusually for an ad-tech company, PageFair supports the proposed ePrivacy Regulation. Here is why.  The European Commission has proposed new rules for ePrivacy, which will supplement the GDPR.[1] Unlike colleagues in other digital advertising companies, PageFair commends the proposed privacy protections for online advertising. Additional note (11 May 2017): our position concerns the proposal’s impact on online behavioural advertising (OBA). Though there are kinks to work out, as we note in our recent statement to Parliament representatives, we strongly endorse the proposal’s broad approach to OBA. PageFair has taken this position for two reasons. First, personal data are not required for online advertising.  The online advertising system can deliver relevant ads without the need to use personally identifiable information (PII), or third party cookies that collect PII.…

Scott Cunningham, IAB TechLab founder, on advertising in crisis (interview podcast) 

Dr Johnny Ryan Acceptable Advertising, AdBlock, EU, Regulation Leave a Comment

In 2015 Scott Cunningham, the founder of IAB TechLab, told world “we messed up” on behalf of the advertising industry. His was the first major industry mea culpa that began a shift toward addressing user problems with advertising on the web. When we spoke last week I challenged him about the IAB’s DEAL strategy on adblocking, which he devised, and which may lean too far toward recommending that all publishers restrict access to users. His response is worth reading, and makes clear that DEAL is not an all or nothing approach. Only a small number of publishers with very exclusive content may be able to sustain a strategy that blocks adblock users from visiting their content. Most can not. Scott shared the background to the IAB’s LEAN principles for more respectful, subdued advertising formats.…

European Commission proposal will kill 3rd party cookies

Dr Johnny Ryan EU, Privacy, Regulation Leave a Comment

The 3rd-party cookie – the lifeblood of online advertising – may be about to die.  A proposal this month from the European Commission to reform the ePrivacy Directive (ePD) requires mandatory privacy options and educates users to distinguish between 1st and 3rd-parties in a way that will make 3rd-party cookies extinct. The Commission’s proposal also applies beyond cookies. The proposed reform of the ePD will further add to the the disruption that Europe’s new regulatory regime for privacy – the GDPR – will wreak upon to the media and advertising landscape when it applies in May 2018. Caveat: the proposal is subject to negotiation between the Commission, the European Parliament, and the Council of Ministers. Its text may change before it becomes a regulation across the European Union.…

Ten Key Things That Happened in Q4

Dr Johnny Ryan Ad Networks, Ad News, CMO, EU, Privacy, Regulation Leave a Comment

Amid the blizzard of press releases and conference tidbits concerning media, advertising, and adblocking, only some really matter. Here are the ten key things that happened in Q4. OCTOBER 1. US Department of Justice examines possible agency shenanigans.  It transpired that the US Department of Justice had launched an investigation into rigged bids that unfairly favored advertising agencies’ in-house services over others, at clients’ expense. The Association of National Advertisers’ report into agency kickbacks, released in June, exposed agency practises that shortchanged clients, and several big brand CMOs launched audits of their agencies. But the DOJ investigation now raises the stakes for agency executives: previous investigations in 2002 resulted in prison sentences. 2. Media consolidation AT&T agreed a deal to purchase Time Warner for $85.4 Billion.…

Europe’s new privacy regime will disrupt the adtech Lumascape

Dr Johnny Ryan EU, Privacy, Regulation Leave a Comment

In a year and a half, new European rules on the use of personal information will disrupt advertising and media across the globe. Here are the three biggest impacts.  Since 1996 when cookies were first repurposed to track users around the Web there has been an assumption that gathering and trading users' personal information is the essence of advertising online. This is about to change.

Eight Things From Q3 Worth Knowing

Dr Johnny Ryan CMO, Regulation Leave a Comment

Now, ten days into October, we have had time to digest on the events of the last quarter. As is ever the case with history, only some of the headlines of the last three months will have any lingering impact. But of all the events in the past three months the following eight are worth knowing about. This post is a quick digest of the ones that will shape the environment.…

As expected, ISP adblocking violates EU net neutrality

The PageFair Team Regulation 1 Comment

As Dr Johnny Ryan predicted in December, ISP adblocking violates EU net neutrality guidelines. The Body of European Regulators for Electronic Communications (BEREC) released guidelines on August 30 that clearly warn against network-level content blocking. Further, opt-in or opt-out approaches are also unacceptable to BEREC. Read our original post from December 14, 2015, to find out more about why ISP adblocking is in breach of net neutrality regulations in the European Union and our subsequent post on how it poses a sinister threat to the next billion Internet users.…

ISP Adblocking Puts Net Neutrality for Next Billion at Risk

David Barton Ad Networks, AdBlock, Content, Monetization, Regulation Leave a Comment

Several mobile operators have threatened to deploy adblocking measures in some European Union countries, but, as we have previously argued, ISP adblocking is unlikely to survive impending EU regulatory changes. However, the example of Digicel in the Caribbean shows that not every region has the will to resist threats to net neutrality. The rise in user support for adblocking has given ISPs the perfect excuse to finally extract even more money out of online advertising and publishing, but it could also help create a sinister future where political and intellectual freedoms are stunted before they ever have a chance to develop.…