The Need to Know Adblock Slidedeck (updated!)

Dr Johnny Ryan Uncategorized

Dr Johnny Ryan of PageFair presented at The Advertising Research Foundation in New York this month. This presentation includes The latest adblock figures globally and for the US Demographic discussion of who adblock users are Options for media owners to address adblocking, from access restriction to tamper-proof ad serving Unexpected benefits for marketers from the adblocking crisis     He was speaking alongside Omnicom, Annalect, and Intel.…

ISP adblocking + Zimbabwe = death of online freedom?

David Barton Adblocking, Uncategorized

Network-level adblocking may be illegal in Europe and the US, but it is a direct threat to the developing world. Can the next billion look forward to a free Internet, or will dictators and tycoons control what they see? Three months ago we warned that network-level adblocking is a risky idea in countries with a weak democratic tradition. Now our worst fears have come true. Shine is partnering with Econet, Zimbabwe’s leading mobile ISP, to deliver network-level adblocking in a corrupt country with a track record of oppression, a moribund economy and a defunct currency.…

21 years later: Se7en privacy horror is our reality

David Barton GDPR, Uncategorized

A brief exchange in the 1995 film Se7en shows us just how far our expectations of privacy have been eroded in the intervening two decades. Post-Snowden, we may no longer be surprised that our governments are tracking us, but we might be more shocked to realize just how much information advertisers have about us.

Publishers – your only weapon is trust

Dr Johnny Ryan Adblocking, GDPR, Uncategorized

Adblocking—and publisher responses to it—sit at the nexus of two trends: the increasing value of trust in the publisher-consumer relationship, and the emerging conditions of the new information market. The Internet turns many types of information that were once scarce and expensive into overabundant—and therefore cheap—commodities. By corollary, trust and attention have become increasingly valuable. In short: As information becomes cheap, trust becomes precious.

Risky Business of Building on Platforms

David Barton Adblocking, Uncategorized

The fears surrounding Facebook’s recently announced changes to its news feed highlights the risks publishers embrace when relying on a distribution platform over which they have no control. Facebook – like other large platforms – has its own priorities, plans and goals, so the statement that they view their “work as only 1 percent finished” suggests that any business built on its platform will face shifting sands for the foreseeable future.…

Mary Meeker: PageFair Data is Call to Arms to Create Better Ads

Matthew Cortland Adblocking, Uncategorized

The newest edition of Mary Meeker’s annual Internet Trends report from Kleiner Perkins Caufield & Byers identified adblocking as a major internet trend in 2016. The investment firm, known widely for backing some of the world’s most successful startups, used PageFair’s data to illustrate the growing adoption of adblocking software around the world. PageFair’s 2015 report with Adobe explored adblock use on desktop browsers and PageFair’s 2016 report with Priori Data looked at adblock use on smartphones.

The Dangers of Playing Cat and Mouse with Adblock

Sean Blanchfield Adblocking, Uncategorized

There is a misconception about adblocking that prevents most people from understanding just how powerful it is. People naturally assume that adblock works by stopping ad content as it reaches the browser. In fact, it actually works by preventing requests for ad content from ever leaving the browser. Adblock patrols a border around every website, a border built not to stop things getting in, but designed to stop requests from getting out.…

2016 Mobile Adblocking Report

The PageFair Team Adblocking, Uncategorized

We at PageFair are pleased to release a new report on mobile adblocking. We have tested hundreds of adblocking apps, and have analyzed Apple and Android mobile blocking app downloads in a research collaboration with app-intelligence firm Priori Data. The result is an overview of the landscape of mobile adblocking, and a new understanding of its scale. This new report finds that mobile ads are now vulnerable to blocking, whether on the mobile web or in-app. Adblocking is going mobile, and in a way that will surprise many.…

Global stakeholders discuss new approach to the Blocked Web

Dr Johnny Ryan Adblocking, GDPR, Uncategorized

From late 2015 onward PageFair drew together global consumer groups, advertisers, agencies, publishers and browsers for senior level roundtable discussions on adblocking. These were held at The Financial Times, at Mozilla, and at MEC Global. The most recent roundtable was organised by both PageFair and Digital Content Next. Participants at the PageFair roundtables included the World Federation of Advertisers, the 4A’s, DCN, the World Association of Newspapers, the National Newspaper Association, International Federation of Periodical Publishers, Havas, Google, Mozilla, the Centre for Democracy and Technology, the EFF, the Open Rights Group, the European Commission, the UK Government, the World Economic Forum, and many others including the global advertising holding companies.…