Advertisers Need to Learn from Climate Change

David Barton Adblocking, Uncategorized 2 Comments

Climate change has made it clear to all but a few hardcore deniers that there are limits to what the Earth can endure. Centuries of wasting limited resources, polluting the environment and decades of ignoring mounting warning signs have led the human race to the point where it has to focus on long-term sustainability or eventually face a hostile future. The same is true of any ecosystem in which a delicate balance is required for all participants to thrive. After only a few decades, the Internet is already facing a similarly dire threat.…

Legal distraction: Lessons from the music industry’s war on piracy

David Barton Adblocking, Uncategorized Leave a Comment

It’s far from a new observation to say that attention has evolved into the de facto currency of the Internet. We spend it every time we view a website, watch a video, scroll through Facebook or listen to a podcast. Like willpower, attention is a finite resource, so users are instinctively protective of it, responding negatively to unwanted distractions. Advertising is how most online publishers make enough money to survive, but it is also increasingly seen as an unacceptable distraction by Internet users. This has created room for adblockers to step in as the defenders of attention and silence advertising. But not everyone feels that website visitors should be permitted to view content without advertising. Adblocking has been referred to as the new wave of piracy, while some publishers see it as tantamount to theft and certainly a breach of good faith on the part of content consumers.…

Halloween Security Breach

Sean Blanchfield General, Uncategorized 7 Comments

PageFair security breach has been resolved – here is what you need to know. Update 10 – 20:57 GMT, 7 November 2015: How to check if you were exposed You deserve to know if you were placed at risk during this attack.  If you did download and install the fake Adobe Flash update shown to you, you need to know that the trojan is on your computer Windows computer has been removed by your anti-virus software.…
Hacker

Advertising: Backdoor for Malware

David Barton Adblocking, General, Uncategorized 1 Comment

PageFair’s recent report revealed that global adblocking has increased by 41% over the last twelve months. Internet users are turning to adblocking to avoid annoying advertising and tracking. But a more troubling concern is gradually bubbling up into mainstream awareness and may lead more users than ever to adblock in future: malicious advertising, or “malvertising”.…