Is Adblocking Going Mobile?

Sean Blanchfield Adblocking, Uncategorized Leave a Comment

We often consult with publishers and industry groups about the major trends in adblocking, and one of the top three questions we get asked is “what about mobile”? Adblocking is a hit with millennials on desktop, but on mobile it could offer more economical use of the screen, data plan and battery. If a tiny fraction of the desktop users of adblock found a way to use it on their phones, it could go viral. Until recently there was no such sign of a mobile adblock apocalypse, as our reports have made clear. The walled gardens  of Android had effectively fenced out adblocking apps that were effective against both in-browser and in-app ads. That changed today, as the leading adblocking plugin, Adblock Plus, announced that they have partnered with the emerging browser Maxthon, and will be supplying built-in adblocking by default to all its users.…

2014 Report – Adblocking Goes Mainstream

Sean Blanchfield Adblocking, Uncategorized 76 Comments

We are proud to announce our 2014 report on adblocking in partnership with Adobe (press release here). This report reveals for the first time the actual facts concerning the size and growth of adblocking, including an analysis of the demographics of adblockers and a survey of adblock user attitudes in the United States. It has taken a mammoth effort from team members at PageFair and Adobe to compile, analyse and present this data. We believe that we have uncovered a major threat to the digital media industry, and hope that this report will help mobilise advertisers, publishers, and technology providers to form an appropriate and constructive response.…

The Rise of Adblocking – One Year Later

Sean Blanchfield Adblocking, Uncategorized 3 Comments

About one year ago we published our first report on adblocking – “The Rise of Adblocking” – with some terrific initial coverage by Kashmir Hill at Forbes. Next week we’ll publish our second annual adblocking report, and we thought it would be interesting to reflect on how our 12 month old predictions have panned out. In our new report we’ll be revealing some data that, quite frankly, took us by surprise. We based our 2013 report on our own data from hundreds of websites using PageFair Analytics to measure adblocking, and found 22.3% of their page views were from adblock users.  This number was subject to some degree of selection bias, and was definitely slightly skewed by the large number of tech-focused websites that engaged with us from day one.…
smoking gun

AdSense Decline: The Smoking Gun

David Barton Adblocking, Uncategorized 6 Comments

Google continues to make buckets of money from advertising, but industry pundits have for some time been warning of a disturbing downward trend in one of the company’s core businesses: AdSense. At PageFair, we have data that we believe points to a new major factor behind this decline.…

PageFair at State of Digital Media Marketing Conference

The PageFair Team Adblocking, Uncategorized Leave a Comment

Check out our CEO Sean Blanchfield presenting the latest data on the rise of adblocking, and what techniques we have discovered to help publishers effectively deal with it. This video is from the University of Missouri-St. Louis State of Digital Media Marketing Conference, held on 2nd April 2014. Coming soon: The PageFair-Adblock Plus debate. Stay tuned by following us on Twitter @pagefair.…

One Publisher Defends His Content Against Adblockers

The PageFair Team Adblocking, Uncategorized Leave a Comment

The following is from publisher and PageFair customer Matt Buxton of Top Windows Tutorials.com. Under the advertising model I could provide you with content, that you could view for free, any time you liked, and I could get compensated for my time and hosting costs through advertising … Isn’t it a shame to throw all that away and push the internet towards paywall content all because a noisy Flash banner once annoyed you on a website you can’t even remember now? Matt has been designing websites for the past 7 years. He made the leap to running his sites full time, but recently ad revenue has plummeted. His story shows how advances in adblocking technology to combat intrusive ads such as pop-ups and auto-play videos, are unintentionally putting small publishers out of business.…

Introducing PageFair Ads

The PageFair Team Adblocking, Uncategorized Leave a Comment

At PageFair we aim to help websites survive the explosive growth of adblocking. One of the first features we built was the ability to show an appeal to your adblockers, asking them to re-enable your ads or to make a small donation. PageFair appeals have run on hundreds of websites, and we’re disappointed to say that they have not proven effective at changing people’s behavior. The statistics We ran 576 appeals on 220 different websites. Only 0.33% of adblockers that were shown an appeal added an adblock exception Of those 0.33%, one-third eventually removed the exception. Only 3 users per million who were given the option to make a donation did so. This represents less than $0.01 CPM. Using this appeals method, publishers were only earning $10 per million visitors.…

Ad Network Comparison

The PageFair Team Adblocking, Uncategorized 1 Comment

While documenting the journey of new publishers and the motivation for intrusive advertising, we discovered that getting started with online advertising can be challenging. We’ve created this table to help small publishers choose an ad network that’s right for them, depending on their needs and the type of site they run. To start, simply choose the description in the first column that best describes your site. Each description is broad in order to encompass a large spectrum of websites. While browsing the columns, take note of what is important to you as a publisher- such as minimum payout amount or where in the world your audience is. Suggested ad networks are listed in the far right column.…

CPM, CPC, CPA: Ad pricing models explained

The PageFair Team Adblocking, Uncategorized 3 Comments

While documenting the journey of first-time publishers, we uncovered that comparing pricing models can be a bit difficult. This post gives a brief overview of each pricing model and explains how to compare their revenue potential. CPM – payment when an ad is seen CPM (cost per mille or thousand impressions) is the granddaddy of them all- a pricing model that existed long before the advent of the internet. Under this pricing model the publisher is paid every time a website visitor sees an ad. It’s commonly used where an advertiser wants a branding campaign; the focus is on raising consumer awareness of a company or product rather than persuading them to buy right now.…