Winter is Coming: iOS 9 to Chill Mobile Advertising Industry

David Barton Adblocking, Uncategorized

They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong.  And it’s not the kind of company that Apple wants to be.  Tim Cook, Apple CEO, 1 June 2015 iOS 9 is due to arrive on iPhones and iPads  in the fall, along with a new version of Safari which will make it easier than ever to block ads.…

Google Losing Billions in Adblocking Devil’s Deal

The PageFair Team Adblocking, Uncategorized

TL;DR: Google minimized the revenue impact of adblocking in last week’s stockholder meeting, but by our calculations the actual costs are staggering. Worse, by being whitelisted under Adblock Plus’s acceptable ads program, Google is probably the primary source of funding for future development of adblocking technology.

Second Court Victory for AdBlock Plus

David Barton Adblocking, Uncategorized

AdBlock Plus is enjoying a run of good luck in the German courts. Just over a month after a successful defense in Hamburg against charges of extortion brought by publishers Die Zeit and Handelsblatt, a Munich court has ruled that Eyeo, the company behind AdBlock Plus, was not in breach of laws on competition, copyright or market dominance.…

Adblock Users Click More Ads

David Barton Adblocking, Uncategorized

During episode 505 of the Security Now! podcast, Steve Gibson recently described to Leo Laporte how he was exploring the “ethics and morality of adblocking” when he came across a piece from 2010 by Ken Fisher, Founder and Editor-in-Chief of Ars Technica:…
Magician

Adblocking Makes Video Ads Disappear

David Barton Adblocking, Uncategorized

We recently posted a diagram explaining how adblocking stops ads from being shown on websites and deprives publishers of potential revenue. We have since been asked whether adblocking blocks video ads. Online video is currently the fastest-growing advertising category and advertisers consider video ads to be extremely effective. Unfortunately for those advertisers pinning their hopes on video advertising, adblockers are shockingly effective at making video ads disappear.…

German Court Clears Adblock Plus of Extortion Charge

Sean Blanchfield Adblocking, Uncategorized

The makers of Adblock Plus, Eyeo GmbH, yesterday celebrated a victory in court after a four-month-long trial in which they were accused of “highway robbery” and anti-competitive conduct. PageFair data has repeatedly confirmed that adblocking is becoming a growing problem for publishers and advertisers alike, so this could be a landmark decision that reverberates throughout the Internet for years to come and leads to the widespread extinction of content producers who refuse to do business with Adblock Plus to bypass their adblocking filters.…

Internet Radio – Golden Age of Opportunity?

David Barton Adblocking, Uncategorized

David Porter, founder of 8tracks, recently argued on Forbes that “internet radio is the biggest advertising opportunity of the future“: Internet radio has the potential to be the most ubiquitous form of media ever. More commanding of your attention than film, television, or books.…

The Tyranny of the Default

David Barton Adblocking, Uncategorized

Modern life is complicated enough without having to think about every decision or tweak every setting. Most of the time it’s easier to rely on the default option. Decisions cost time, while defaults move things along, removing the speed bumps from existence. Defaults make it possible for us to interact with complexity and cope with an excess of choice, but can be deceptively powerful, influencing decisions that are effectively invisible to the person supposedly making the decision.…