CPM, CPC, CPA: Ad pricing models explained

The PageFair Team Adblocking, Uncategorized 3 Comments

While documenting the journey of first-time publishers, we uncovered that comparing pricing models can be a bit difficult. This post gives a brief overview of each pricing model and explains how to compare their revenue potential. CPM – payment when an ad is seen CPM (cost per mille or thousand impressions) is the granddaddy of them all- a pricing model that existed long before the advent of the internet. Under this pricing model the publisher is paid every time a website visitor sees an ad. It’s commonly used where an advertiser wants a branding campaign; the focus is on raising consumer awareness of a company or product rather than persuading them to buy right now.…

Bob the Website Builder- One Publisher's Adventure in Ads

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In our last article we examined the vicious circle that drives ever more intrusive advertising. In this article we begin the search for a virtuous circle; a way for publishers to battle the spread of bad ads. To begin to define this virtuous circle we must understand how people choose the ads that appear on their website. Meet “Bob the Website Builder”: he loves to create content about home-page improvements. It occurs to him that he has pretty good traffic to his website and that he could make some money from advertising to pay his hosting costs. But Bob is a busy guy and he doesn’t have a lot of time to put into an advertising strategy- he simply wants to set up the ads and let them run without any more maintenance required on his part.…

Bob the Website Builder- One Publisher’s Adventure in Ads

The PageFair Team Adblocking, Uncategorized Leave a Comment

In our last article we examined the vicious circle that drives ever more intrusive advertising. In this article we begin the search for a virtuous circle; a way for publishers to battle the spread of bad ads. To begin to define this virtuous circle we must understand how people choose the ads that appear on their website. Meet “Bob the Website Builder”: he loves to create content about home-page improvements. It occurs to him that he has pretty good traffic to his website and that he could make some money from advertising to pay his hosting costs. But Bob is a busy guy and he doesn’t have a lot of time to put into an advertising strategy- he simply wants to set up the ads and let them run without any more maintenance required on his part.…

The Circle of Junk: Traffic => Content => Advertising

The PageFair Team Adblocking, Uncategorized 7 Comments

There is a complex, vicious circle driving advertising to ever-more annoying extremes, and driving people to block ads. The popups of the early 2000’s have been replaced by interstitials, prerolls, and noisy animations. If there’s innovation in the ad industry it’s in inventing ever-more distracting forms of web advertising. It’s tempting to simply blame aggressive advertisers, but the reality is that they’re reacting to a new trend in how people find and consume content. Sensationalist headlines spread virally through social networks, driving hordes of visitors to websites; visitors who feel no loyalty to a website they will probably never visit again. Aggressive advertising simply maximizes the revenue from this new type of visitor. For our own good we need to understand and break this cycle of Junk Content chasing Junk Traffic targeted by Junk Advertising.…

The Circle of Junk: Traffic => Content => Advertising

The PageFair Team Adblocking, Uncategorized 7 Comments

There is a complex, vicious circle driving advertising to ever-more annoying extremes, and driving people to block ads. The popups of the early 2000’s have been replaced by interstitials, prerolls, and noisy animations. If there’s innovation in the ad industry it’s in inventing ever-more distracting forms of web advertising. It’s tempting to simply blame aggressive advertisers, but the reality is that they’re reacting to a new trend in how people find and consume content. Sensationalist headlines spread virally through social networks, driving hordes of visitors to websites; visitors who feel no loyalty to a website they will probably never visit again. Aggressive advertising simply maximizes the revenue from this new type of visitor. For our own good we need to understand and break this cycle of Junk Content chasing Junk Traffic targeted by Junk Advertising.…

Ad News for Publishers: 2014 Trends

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Things to expect this year: As the new year begins, innovations in technology will change the way publishers and advertisers target and interact with customers. We’ve gathered the best ad news and expert advice regarding the newest trends. 5 Mobile Ad Trends to Watch in 2014 “Mobile ad platform vendor Opera Mediaworks released its annual roundup of mobile ad trends. As we all seem to be moving into a mobile world–check the latest downgrading of PC commercial fortunes–and advertising continues to shift to digital platforms, getting a sense of where things are going is a good idea for anyone in business.” via Inc 7 Huge Tech Trends to Expect in 2014 “Major innovations and tech sea-changes were few and far between in 2013.…

Ad-News For Publishers

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This Week In Advertising: Yahoo launches a new banner ad product, while real time bidding aims to disrupt mobile advertising. Facebook’s increase in traffic is drawing more attention to the platform from publishers.  Here’s a look at this week’s Ad News. Yahoo Goes Big With New Banner Ad Product “Yahoo continued its long tradition of copycatting its competitors’ advertising strategies by announcing Wednesday the launch of Yahoo Image Ads, “native” photo ads that will appear within Yahoo slideshows. Although late to native image ads, Yahoo is making it harder for its users to skip those ads.” via Digiday Why Real-Time Bidding Is Changing Mobile Advertising “Real-time bidding is to digital advertising what high-frequency trading is to Wall Street. Computerized, algorithm-driven trading allows for the quick buying of ad impressions according to pre-set parameters.” via Business Insider Why Facebook Is Wooing Publishers: Traffic “Facebook is trying to woo news publishers with the currency they all understand: traffic.…

YouTube Shoots Google In Foot

The PageFair Team Adblocking, Uncategorized 50 Comments

YouTube pre-roll ads are driving users to install adblocking software, which in turn is having devastating effects on independent publishers. Google, who last year earned 97% of their revenue from online advertising (over $32 billion) has a product that drives people to block ads. Crazy, right? While Google may be able to reduce the impact of adblocking, many smaller publishers shut down or set up premium subscriptions to make up for lost ad revenue. But according to AdBlock users, traditional advertising is not the problem- it’s intrusive advertising that they can’t stand. More-so, they’re fed up with pre-roll YouTube ads, especially when the video they’re trying to watch isn’t much longer than the ad itself. In a recent lively discussion on Reddit, these pre-roll ads were cited as the most frequent motivation for installing adblock.…

Ad-News for Publishers

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Things we learned this week: Online Advertisers hope to close the mobile revenue gap, while AdParlor makes its way to Twitter. But are the advances in technology making the online advertising system far too complex? Here’s a look at this week’s digest. How Publishers Hope to Close the Mobile Revenue Gap “Mobile is rising fast as a traffic source, with publishers reporting anywhere from 30 percent to 50 percent of their overall traffic coming from mobile. The problem is mobile ad rates are still a fraction of what they are for desktop.” via DigiDay AdParlor Makes Its Way To Twitter “Up to now, performance marketer Adknowledge’s AdParlor platform has served agencies and advertisers solely on Facebook, but it will now extend its work as the newest Twitter API partner.” via AdExchanger Is Online Advertising Getting Too Complex?