228 Days Later: The Destructoid Review

The PageFair Team Adblocking, Uncategorized Leave a Comment

It’s been 228 days since Destructoid blew the lid on adblocking. We caught up with editor Niero Gonzalez to see what the fallout has been. Apocalypse Now Online publishers are facing difficult times. Consumers are fighting back against intrusive ads, while publishers are doing everything they can to maintain ad revenue. Advances in technology, such as ad blocking software and limitations or alternatives to third party cookies are creating a difficult situation that many publishers fear can only end badly. Many forget that in the middle of this conflict are those who are really paying the price.…

Ad-news For Publishers

The PageFair Team Adblocking, Uncategorized Leave a Comment

Things we learned this week: Online advertising continues to hit double digit growth, as new challenges arise from controversy over third-party cookies. The value of ad impressions and clicks are called into question as middlemen are gaming the system. Here are some more of the things we learned this week. IAB Study: Online Ad Revenue Continues Double-Digit Growth Report shows explosive mobile growth “Here’s some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year, according to the IAB’s Internet Advertising Revenue Report, conducted by PricewaterhouseCoopers.” via AdWeek Reaching Customers In An Increasingly Cookieless World “48% of marketers feel that they are proficient in digital marketing – are they really?…

Ad-news For Publishers

The PageFair Team Adblocking, Uncategorized Leave a Comment

Things we learned this week: Google may tighten their hold on the ad industry with a new alternative to cookies. New research suggests this may be irrelevant as most online ad-targeting data is inaccurate, for example getting a person’s gender wrong 35% of the time. In the meantime publishers are continuing to move towards automation of ad sales, but hedging their bets by comparing performance to human sales teams. Here are some of the things we learned this week. A Google Cookie Replacement Could Upend Online Advertising “Publishers and others worried about the decline of cookies, the web’s foundational technology for targeting display advertising, may welcome an effort by Google to come up with a replacement. But such a move would also drastically grow the search giant’s grasp on the industry.” via Adage Online Data: Cheap, Plentiful, Inaccurate “Web data, we’re told, is the new oil.…

Dealing With Adblock: 5 Options That Don’t Work

The PageFair Team Adblocking, Uncategorized 9 Comments

In 1984 Stewart Brand famously said to Steve Wozniak that “information wants to be free”. Nearly 30 years later, 2.4 billion people are enjoying a lot of “free” information online. Unfortunately, those who create this valuable content are still searching for ways to be properly paid. Users of adblock claim that it’s up to publishers to move away from their current advertising-based revenue model; unfortunately adblock’s suggestions for alternatives are conspicuous by their absence. With more visitors than ever blocking ads, what other ways can publishers get paid for the content they produce?…

Adblock Adds Insult to Injury with New Campaign

The PageFair Team Adblocking, Uncategorized 2 Comments

Last week Adblock, a popular adblocking extension, announced the launch of a crowdfunding campaign to help finance internet ads. You didn’t misunderstand: Adblockers are asking for our help to purchase online advertisements. The extension that vows to fight the online ad industry is now using the same system to spread their message. Adblock acknowledges that the plan is slightly unusual, while others have commented that it’s just plain hypocritical.…

The Rise of Adblocking: The PageFair 2013 Report

The PageFair Team Adblocking, Uncategorized 20 Comments

New Adblocking Data We’re pleased to announce our 2013 report on the state of adblocking. This report has been compiled from anonymous data analysed from hundreds of PageFair client sites over the course of the last year. Adblocking is threatening the business model of online publishers. In this report we present new data demonstrating that adblock is being rapidly adopted by consumers, and is becoming mainstream. Based on measurements taken from hundreds of websites over 11 months, we show that up to 30% of web visitors are blocking ads, and that the number of adblocking users is growing at an astonishing 43% per year. Download 2013 Report PDF Download 2013 Report Charts Join in the debate about this report on HackerNews and on Reddit.…

Acceptable Ads Soothe Google Pain

The PageFair Team Adblocking, Uncategorized 20 Comments

Not long after Google controversially removed the Adblock Plus app from their Play Store, they paid the very same company to include their ads on the Acceptable Advertising whitelist- a list of ads Adblock Plus has deemed acceptable for its users to view. The move has raised serious questions about the approval process for acceptable ads, but also highlights the threat presented by ad blocking.…

Solving the Adblocking Crisis: 3 Rules of Acceptable Advertising

Sean Blanchfield Adblocking, Uncategorized 1 Comment

Online advertising is hitting a crisis point.  Many websites are discovering that nearly  half of their visitors are blocking ads, deeply cutting into the revenues they depend on for survival. As a web publisher, it’s time to start paying attention to why end users are flocking towards adblocking tools like AdBlockPlus. People install adblocking tools out of frustration. Visitors come to your site to enjoy your content, not your ads. Ads that are heavily animated or play sounds get in their way, and are the number one reason people use AdBlockPlus. Even worse are ads that directly intrude on the content, such as interstitials, pre-rolls and popouts. If you show these kinds of ads, you will drive some of your visitors to install adblock. …