Eyeo’s Toothless Acceptable Ads Committee

David Barton Adblocking

Eyeo, the owners of Adblock Plus, recently revealed an external “Acceptable Ads Committee” to legitimize its extortion of publishers. The committee has considerable powers to alter the “Acceptable Ad” standard, though the process for doing so is difficult. But this control is illusory. The rules that Eyeo has written for this committee mean that its members have no power.

Solving the Adblocking Crisis: 3 Rules of Acceptable Advertising

Sean Blanchfield Adblocking, Uncategorized

Online advertising is hitting a crisis point.  Many websites are discovering that nearly  half of their visitors are blocking ads, deeply cutting into the revenues they depend on for survival. As a web publisher, it’s time to start paying attention to why end users are flocking towards adblocking tools like AdBlockPlus. People install adblocking tools out of frustration. Visitors come to your site to enjoy your content, not your ads. Ads that are heavily animated or play sounds get in their way, and are the number one reason people use AdBlockPlus. Even worse are ads that directly intrude on the content, such as interstitials, pre-rolls and popouts. If you show these kinds of ads, you will drive some of your visitors to install adblock. …