Ad-News For Publishers

The PageFair Team Adblocking, Uncategorized

Things we learned this week: Google continues to dominate online advertising, and Facebook delays a new ad tactic. The growing problem of online ad fraud is a hot topic at this year’s annual IAB meeting. Here’s a list of what publishers need to know this week in advertising.…

Ad News for Publishers: 2014 Trends

The PageFair Team Adblocking, Uncategorized

Things to expect this year: As the new year begins, innovations in technology will change the way publishers and advertisers target and interact with customers. We’ve gathered the best ad news and expert advice regarding the newest trends. 5 Mobile Ad Trends to Watch in 2014 “Mobile ad platform vendor Opera Mediaworks released its annual roundup of mobile ad trends. As we all seem to be moving into a mobile world–check the latest downgrading of PC commercial fortunes–and advertising continues to shift to digital platforms, getting a sense of where things are going is a good idea for anyone in business.” via Inc 7 Huge Tech Trends to Expect in 2014 “Major innovations and tech sea-changes were few and far between in 2013.…

Ad-News For Publishers

The PageFair Team Adblocking, Uncategorized

This Week In Advertising: Yahoo launches a new banner ad product, while real time bidding aims to disrupt mobile advertising. Facebook’s increase in traffic is drawing more attention to the platform from publishers.  Here’s a look at this week’s Ad News. Yahoo Goes Big With New Banner Ad Product “Yahoo continued its long tradition of copycatting its competitors’ advertising strategies by announcing Wednesday the launch of Yahoo Image Ads, “native” photo ads that will appear within Yahoo slideshows. Although late to native image ads, Yahoo is making it harder for its users to skip those ads.” via Digiday Why Real-Time Bidding Is Changing Mobile Advertising “Real-time bidding is to digital advertising what high-frequency trading is to Wall Street. Computerized, algorithm-driven trading allows for the quick buying of ad impressions according to pre-set parameters.” via Business Insider Why Facebook Is Wooing Publishers: Traffic “Facebook is trying to woo news publishers with the currency they all understand: traffic.…

Ad-News for Publishers

The PageFair Team Adblocking, Uncategorized

Things we learned this week: Online Advertisers hope to close the mobile revenue gap, while AdParlor makes its way to Twitter. But are the advances in technology making the online advertising system far too complex? Here’s a look at this week’s digest. How Publishers Hope to Close the Mobile Revenue Gap “Mobile is rising fast as a traffic source, with publishers reporting anywhere from 30 percent to 50 percent of their overall traffic coming from mobile. The problem is mobile ad rates are still a fraction of what they are for desktop.” via DigiDay AdParlor Makes Its Way To Twitter “Up to now, performance marketer Adknowledge’s AdParlor platform has served agencies and advertisers solely on Facebook, but it will now extend its work as the newest Twitter API partner.” via AdExchanger Is Online Advertising Getting Too Complex?