PageFair Trusted Partners To Join GDPR Compliance Initiative

Dr Johnny Ryan GDPR

This note announces an initiative among adtech companies to keep online advertising operations outside the scope of the GDPR by using no personal data. Dublin, Ireland (24 January, 2018) – PageFair has announced a joint initiative with eight other advertising companies to help equip website and app publishers with new ways of advertising  that fully comply with Europe’s new GDPR regulations.  Among the members are Adzerk, Bannerflow, Bydmath, Clearcode, Converge Digital, Digitize, SegmentIQ, and Velocidi.  The EU’s new privacy regulations will prohibit the kind of online tracking that has powered advertising up to now, unless every user gives explicit consent to the companies that track them. Publishers, advertisers and tech companies who ignore the regulation could face fines of up to €20 million or 4% of their global turnover.  …

Frequency capping and ad campaign measurement under GDPR

Sean Blanchfield GDPR

This note describes how ad campaigns can be measured and frequency capped without the use of personal data to comply with the GDPR.  It is likely that most people will not give consent for their personal data to be used for ad targeting purposes by third parties (only a small minority [1] of people online are expected to consent to third party tracking for online advertising). Even so, sophisticated measurement and frequency capping are possible for this audience. This note briefly outlines how to conduct essential measurement (frequency capping, impression counting, click counting, conversion counting, view through measurement, and viewability measurement) in compliance with the EU’s General Data Protection Regulation. This means that publishers and advertisers can continue to measure the delivery of the ads that sustain their businesses, while simultaneously respecting European citizens’ right to protection of their personal data.…