European Commission proposal will kill 3rd party cookies

Dr Johnny Ryan EU, Privacy, Regulation Leave a Comment

The 3rd-party cookie – the lifeblood of online advertising – may be about to die.  A proposal this month from the European Commission to reform the ePrivacy Directive (ePD) requires mandatory privacy options and educates users to distinguish between 1st and 3rd-parties in a way that will make 3rd-party cookies extinct. The Commission’s proposal also applies beyond cookies. The proposed reform of the ePD will further add to the the disruption that Europe’s new regulatory regime for privacy – the GDPR – will wreak upon to the media and advertising landscape when it applies in May 2018. Caveat: the proposal is subject to negotiation between the Commission, the European Parliament, and the Council of Ministers. Its text may change before it becomes a regulation across the European Union.…

PageFair at Ad:Tech New York 2013

The PageFair Team Ad News Leave a Comment

PageFair will be attending Ad:Tech New York– a digital marketing event on November 6th and 7th. Please feel free to join us in conversation about advertising, adblocking, and what we have in store for the future. Some of the keynote speakers will include Sheryl Connelly of Ford Motor Company, Pete Blackshaw of Nestlé, and Kevin Jonas of the Jonas Brothers. A list of exhibiting companies can be found here. If you’d like to connect while we are in NYC, please contact us on Twitter or through our contact form.…