Adtech consent is meaningless unless one stops data leakage

Dr Johnny Ryan GDPR

Websites and advertisers can not prevent personal data from leaking in programmatic advertising. If not fixed, this will render consent to use personal data meaningless.  The GDPR applies the principle of transparency:[1] People must be able to easily learn who has their personal data, and what they are doing with it. Equally importantly, people must have surety that no other parties receive these data. It follows that consent is meaningless without enforcement of data protection: unless a website prevents all data leakage, a visitor who gives consent cannot know where their data may end up. But the online advertising system leaks data in two ways. This exposes brands, agencies, websites, and adtech companies to legal risk. How data leakage happens  If “programmatic”advertising or “real time bidding” was ever a mystery to you, take 43 seconds to watch this PageFair video.…

European Commission proposal will kill 3rd party cookies

Dr Johnny Ryan GDPR

The 3rd-party cookie – the lifeblood of online advertising – may be about to die.  A proposal this month from the European Commission to reform the ePrivacy Directive (ePD) requires mandatory privacy options and educates users to distinguish between 1st and 3rd-parties in a way that will make 3rd-party cookies extinct.
Access the GDPR/ePR repositoryA repository of GDPR and ePrivacy Regulation explainers, official docs, and current status.Access Now The Commission’s proposal also applies beyond cookies. The proposed reform of the ePD will further add to the the disruption that Europe’s new regulatory regime for privacy – the GDPR – will wreak upon to the media and advertising landscape when it applies in May 2018. Caveat: the proposal is subject to negotiation between the Commission, the European Parliament, and the Council of Ministers.…

PageFair at Ad:Tech New York 2013

The PageFair Team Adblocking, Uncategorized

PageFair will be attending Ad:Tech New York– a digital marketing event on November 6th and 7th. Please feel free to join us in conversation about advertising, adblocking, and what we have in store for the future. Some of the keynote speakers will include Sheryl Connelly of Ford Motor Company, Pete Blackshaw of Nestlé, and Kevin Jonas of the Jonas Brothers. A list of exhibiting companies can be found here. If you’d like to connect while we are in NYC, please contact us on Twitter or through our contact form.…