Brand safety and the unblocked web

The PageFair Team Adblocking Leave a Comment

“Brand safety and the unblocked web” presents the findings of a research collaboration between the UK advertisers body ISBA, the Advertising Research Foundation, and PageFair. It shows how adblock users actually react when shown ads that adblock tools cannot tamper with. It also shows how this “unblocked” audience of adblock users responds to brands shown in those ads. Over 2,300 study participants were shown LEAN display format ads on several premium websites. These ads adhere to the Coalition For Better Ads initial standard, and address adblock users’ legitimate UX, bandwidth, and security grievances. ISBA, the ARF, and PageFair found that the unblocked audience is brand safe. Indeed, adblock users react more favorably to advertised brands than regular users in some cases.…

The Need to Know Adblock Slidedeck (updated!)

Dr Johnny Ryan Uncategorized 1 Comment

Dr Johnny Ryan of PageFair presented at The Advertising Research Foundation in New York this month. This presentation includes The latest adblock figures globally and for the US Demographic discussion of who adblock users are Options for media owners to address adblocking, from access restriction to tamper-proof ad serving Unexpected benefits for marketers from the adblocking crisis     He was speaking alongside Omnicom, Annalect, and Intel.…

Adblocking: the Need to Know Slide Deck

The PageFair Team Adblocking Leave a Comment

Dr Johnny Ryan of PageFair presented this slide deck at The Advertising Research Foundation, held at Quantcast in San Francisco. He was speaking alongside Joe Barone of GroupM, John Clyman of Rubicon Project, Augustine Fou of the ARF, Harrison Gordon of Google, David Kohl, Chris Langel of MOAT, Lauren Moores of dstillery, Michael Tiffany of WhiteOps, Timur Yarnall of comScore. The event was at The Advertising Research Foundation was on 27 July. See details here http://thearf.org/ad-fraud-and-ad-blocking-taming-the-elephant-in-the-room/…