PageFair Trusted Partners To Join GDPR Compliance Initiative

Dr Johnny Ryan GDPR Leave a Comment

This note announces an initiative among adtech companies to keep online advertising operations outside the scope of the GDPR by using no personal data. Dublin, Ireland (24 January, 2018) – PageFair has announced a joint initiative with eight other advertising companies to help equip website and app publishers with new ways of advertising  that fully comply with Europe’s new GDPR regulations.  Among the members are Adzerk, Bannerflow, Bydmath, Clearcode, Converge Digital, Digitize, SegmentIQ, and Velocidi.  The EU’s new privacy regulations will prohibit the kind of online tracking that has powered advertising up to now, unless every user gives explicit consent to the companies that track them. Publishers, advertisers and tech companies who ignore the regulation could face fines of up to €20 million or 4% of their global turnover.  …