The Privacy Case for Non-Tracking Cookies: PageFair writes to the European Parliament

Dr Johnny Ryan GDPR 8 Comments

In the last month, we have written to the MEPs leading the Parliament’s work on the ePrivacy Regulation (the “rapporteurs”) to propose an amendment. Here is a copy of the letter. PageFair supports the proposed ePrivacy Regulation, in so far as it will change online behavioural advertising. This is an unusual position for an ad tech company, and we have described why we have taken it in a previous note. We agree with the restriction on the use of tracking cookies in Article 8 of the Commission’s proposal for an ePrivacy Regulation, and in the draft report of the Parliament’s rapporteur. However, non-tracking cookies should not be treated the same way as tracking cookies. While tracking cookies pose a severe risk to data protection (Article 8 of the EU Charter of Fundamental Rights) and privacy of communications (Article 7 of the EU Charter of Fundamental Rights), non-tracking cookies do not.…

European Commission proposal will kill 3rd party cookies

Dr Johnny Ryan GDPR 3 Comments

The 3rd-party cookie – the lifeblood of online advertising – may be about to die.  A proposal this month from the European Commission to reform the ePrivacy Directive (ePD) requires mandatory privacy options and educates users to distinguish between 1st and 3rd-parties in a way that will make 3rd-party cookies extinct.
Access the GDPR/ePR repositoryA repository of GDPR and ePrivacy Regulation explainers, official docs, and current status.Access Now The Commission’s proposal also applies beyond cookies. The proposed reform of the ePD will further add to the the disruption that Europe’s new regulatory regime for privacy – the GDPR – will wreak upon to the media and advertising landscape when it applies in May 2018. Caveat: the proposal is subject to negotiation between the Commission, the European Parliament, and the Council of Ministers.…