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Ten Key Things That Happened in Q4

Dr Johnny Ryan Ad Networks, Ad News, CMO, EU, Privacy, Regulation Leave a Comment

Amid the blizzard of press releases and conference tidbits concerning media, advertising, and adblocking, only some really matter. Here are the ten key things that happened in Q4. OCTOBER 1. US Department of Justice examines possible agency shenanigans.  It transpired that the US Department of Justice had launched an investigation into rigged bids that unfairly favored advertising agencies’ in-house services over others, at clients’ expense. The Association of National Advertisers’ report into agency kickbacks, released in June, exposed agency practises that shortchanged clients, and several big brand CMOs launched audits of their agencies. But the DOJ investigation now raises the stakes for agency executives: previous investigations in 2002 resulted in prison sentences. 2. Media consolidation AT&T agreed a deal to purchase Time Warner for $85.4 Billion.…
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Eight Things From Q3 Worth Knowing

Dr Johnny Ryan CMO, Regulation Leave a Comment

Now, ten days into October, we have had time to digest on the events of the last quarter. As is ever the case with history, only some of the headlines of the last three months will have any lingering impact. But of all the events in the past three months the following eight are worth knowing about. This post is a quick digest of the ones that will shape the environment.…
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Podcast: discussion with Jason Kint (DCN)

Dr Johnny Ryan AdBlock, Advertising 2.0, Content, Monetization Leave a Comment

I spoke with Jason Kint, CEO of Digital Content Next (DCN), which represents the most prestigious publishers in the world, including The New York Times, The Financial Times, Disney, Bloomberg, Vox. In our podcast we discuss pressing issues for publishers and marketeers including: native advertising, adblocking, micropayments, measurement, the media economy and publisher business models, transparency in the advertising market, and Facebook’s decision to show ads to adblockers. Listen below.…
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Publishers – your only weapon is trust

Dr Johnny Ryan Content Leave a Comment

Adblocking—and publisher responses to it—sit at the nexus of two trends: the increasing value of trust in the publisher-consumer relationship, and the emerging conditions of the new information market. The Internet turns many types of information that were once scarce and expensive into overabundant—and therefore cheap—commodities. By corollary, trust and attention have become increasingly valuable. In short: As information becomes cheap, trust becomes precious.
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Advertising 2.0: why publishers must lead

Dr Johnny Ryan Acceptable Advertising, Ad News, AdBlock Leave a Comment

Earlier this month PageFair drew together global publishing leaders in the boardroom of The Financial Times to consider how best to address ad blocking. The fruit of that discussion is “Advertising 2.0: a call to think”, signed today by the CEOs of the World Association of News Publishers (WAN-IFRA) and Digital Content Next. These two industry bodies represent nearly 20,000 publishers and websites across the globe. The ‘call to think’ marks the beginning of a discussion on the future of advertising, and the first step in the global publishing industry’s response to ad blocking. As PageFair reports each year, we are seeing linear, not exponential, growth in ad blocking. Though publishers are certainly feeling the pain of ad blocking now, and some may already be failing as a result, ad blocking is not merely a short term phenomenon.…