Unusually for an ad-tech company, PageFair supports the proposed ePrivacy Regulation. Here is why.
Additional note (11 May 2017): our position concerns the proposal’s impact on online behavioural advertising (OBA). Though there are kinks to work out, as we note in our recent statement to Parliament representatives, we strongly endorse the proposal’s broad approach to OBA.
The European Commission has proposed new rules for ePrivacy, which will supplement the GDPR. Unlike colleagues in other digital advertising companies, PageFair commends the proposed privacy protections for online advertising.
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PageFair has taken this position for two reasons.
First, personal data are not required for online advertising.
The online advertising system can deliver relevant ads without the need to use personally identifiable information (PII), or third party cookies that collect PII.…