PageFair statement at European Parliament ALDE shadow rapporteurs session on the proposed ePrivacy Regulation

Dr Johnny Ryan EU, Privacy, Regulation Leave a Comment

Lightly edited transcription of PageFair remarks at European Parliament ALDE session on 4 May 2017.  Dr Johnny Ryan: Thank you. It’s a pleasure to be with you this afternoon. I’ve been on both sides: the adtech side, and the publisher’s side, of the particular part of this story that I want to talk about. Several years ago I was at The Irish Times as Chief Innovation Officer, and my background before that was academic: I wrote a history of the Internet, which is now a standard text. Now I work at PageFair, a European adtech company, based primarily in Dublin. I want to make clear that my remarks are limited only to the ePrivacy Regulation as it affects online advertising. There may be issues with other domains.…

Supporting new European data regulation

Dr Johnny Ryan Privacy, Regulation Leave a Comment

Unusually for an ad-tech company, PageFair supports the proposed ePrivacy Regulation. Here is why.  The European Commission has proposed new rules for ePrivacy, which will supplement the GDPR.[1] Unlike colleagues in other digital advertising companies, PageFair commends the proposed privacy protections for online advertising. Additional note (11 May 2017): our position concerns the proposal’s impact on online behavioural advertising (OBA). Though there are kinks to work out, as we note in our recent statement to Parliament representatives, we strongly endorse the proposal’s broad approach to OBA. PageFair has taken this position for two reasons. First, personal data are not required for online advertising.  The online advertising system can deliver relevant ads without the need to use personally identifiable information (PII), or third party cookies that collect PII.…