Adtech must change to protect publishers under the GDPR (IAPP podcast)

Dr Johnny Ryan GDPR

The follow up to the International Association of Privacy Professionals’ most listened to podcast of 2017.  Angelique Carson of the International Association of Privacy Professionals quizzes PageFair’s Dr Johnny Ryan on the crisis facing publishers, as they grapple with adtech vendors and attendant risks ahead of the GDPR. The podcast covers: Why personal data can not be used without risk in the RTB/programmatic system under the GDPR. Where consent falls short for publishers. How vulnerable the online advertising system is, because of central points of legal failure. The GDPR is part of a global trend. New privacy standards are on the way in other massive markets including China (and in important tech ecosystems such as Apple iOS, Firefox). This is the follow up to an earlier IAPP and PageFair podcast discussion (which was the International Association of Privacy Professionals’ most listened to podcast of 2017).…

Overview of how the GDPR impacts websites and adtech (IAPP podcast)

The PageFair Team GDPR

In this podcast, the International Association of Privacy Professionals interviews PageFair’s Dr Johnny Ryan about the challenges and opportunities of new European privacy rules for website operators and brands.  Update: 3 January 2018: This podcast was the International Association of Privacy Professionals’ most listened to podcast of 2017.  The conversation begins at 4m 14s, and covers the following issues. Risks for website operators How “consent” is an opportunity for publishers to take the upper hand in online media Brands’ exposure to legal risk, and the agency / brand / insurer conundrum Personal data leakage in RTB / programmatic adtech How the adtech industry should adapt As we told Wired some months ago, it’s not just that websites might expose yourself to litigation, it’s that you might expose your advertisers to litigation too.…