Europe’s new privacy regime will disrupt the adtech Lumascape

Dr Johnny Ryan EU, Privacy, Regulation Leave a Comment

In a year and a half, new European rules on the use of personal information will disrupt advertising and media across the globe. Here are the three biggest impacts.  Since 1996 when cookies were first repurposed to track users around the Web there has been an assumption that gathering and trading users' personal information is the essence of advertising online. This is about to change.