Eight Things From Q3 Worth Knowing

Dr Johnny Ryan Adblocking, GDPR

Now, ten days into October, we have had time to digest on the events of the last quarter. As is ever the case with history, only some of the headlines of the last three months will have any lingering impact. But of all the events in the past three months the following eight are worth knowing about. This post is a quick digest of the ones that will shape the environment.…

Podcast: discussion with Jason Kint (DCN)

Dr Johnny Ryan Adblocking

I spoke with Jason Kint, CEO of Digital Content Next (DCN), which represents the most prestigious publishers in the world, including The New York Times, The Financial Times, Disney, Bloomberg, Vox. In our podcast we discuss pressing issues for publishers and marketeers including: native advertising, adblocking, micropayments, measurement, the media economy and publisher business models, transparency in the advertising market, and Facebook’s decision to show ads to adblockers. Listen below.…

Ad-news For Publishers

The PageFair Team Adblocking, Uncategorized

Things we learned this week: Online advertising continues to hit double digit growth, as new challenges arise from controversy over third-party cookies. The value of ad impressions and clicks are called into question as middlemen are gaming the system. Here are some more of the things we learned this week. IAB Study: Online Ad Revenue Continues Double-Digit Growth Report shows explosive mobile growth “Here’s some good news for the digital media industry: revenue from online advertising saw double-digit growth in the first six months of 2013, compared to the same period last year, according to the IAB’s Internet Advertising Revenue Report, conducted by PricewaterhouseCoopers.” via AdWeek Reaching Customers In An Increasingly Cookieless World “48% of marketers feel that they are proficient in digital marketing – are they really?…

Ad-news For Publishers

The PageFair Team Adblocking, Uncategorized

Things we learned this week: Google may tighten their hold on the ad industry with a new alternative to cookies. New research suggests this may be irrelevant as most online ad-targeting data is inaccurate, for example getting a person’s gender wrong 35% of the time. In the meantime publishers are continuing to move towards automation of ad sales, but hedging their bets by comparing performance to human sales teams. Here are some of the things we learned this week. A Google Cookie Replacement Could Upend Online Advertising “Publishers and others worried about the decline of cookies, the web’s foundational technology for targeting display advertising, may welcome an effort by Google to come up with a replacement. But such a move would also drastically grow the search giant’s grasp on the industry.” via Adage Online Data: Cheap, Plentiful, Inaccurate “Web data, we’re told, is the new oil.…