How to audit your adtech vendors’ GDPR readiness (and a call to adtech vendors to get whitelisted as Trusted Partners)

Dr Johnny Ryan GDPR

This note describes how publishers can audit their adtech vendors’ readiness for the GDPR, and opens with a call for adtech vendors to collaborate with PageFair so that they can be whitelisted as Trusted Partners by PageFair Perimeter.  How adtech and media will work under the GDPR We anticipate that the GDPR will indeed be enforced, whether by national regulators or by NGOs or individuals in the courts. We also realise that consent is the only applicable legal basis for online behavioural advertising (See analysis). Personal data can not be processed for OBA in the absence of consent. However, consent dialogues for adtech need a “next” button -or a very long scroll bar- because online behavioural advertising requires many different opt-ins to accommodate many distinct personal data processing purposes.  …