PageFair writes to all EU Member States about the ePrivacy Regulation

Dr Johnny Ryan GDPR

This week PageFair wrote to the permanent representatives of all Member States of the European Union in support for the proposed ePrivacy Regulation. Our remarks were tightly bounded by our expertise in online advertising technology. We do not have an opinion on how the proposed Regulation will impact other areas. The letter addresses four issues: PageFair supports the ePrivacy Regulation as a positive contribution to online advertising, provided a minor amendment is made to paragraph 1 of Article 8. We propose an amendment to Article 8 to allow privacy-by-design advertising. This is because the current drafting of Article 8 will prevent websites from displaying privacy-by-design advertising. We particularly support the Parliament’s 96th and 99th amendments. These are essential to enable standard Internet Protocol connections to be made in many useful contexts that do not impact of privacy.…

Adtech must change to protect publishers under the GDPR (IAPP podcast)

Dr Johnny Ryan GDPR

The follow up to the International Association of Privacy Professionals’ most listened to podcast of 2017.  Angelique Carson of the International Association of Privacy Professionals quizzes PageFair’s Dr Johnny Ryan on the crisis facing publishers, as they grapple with adtech vendors and attendant risks ahead of the GDPR. The podcast covers: Why personal data can not be used without risk in the RTB/programmatic system under the GDPR. Where consent falls short for publishers. How vulnerable the online advertising system is, because of central points of legal failure. The GDPR is part of a global trend. New privacy standards are on the way in other massive markets including China (and in important tech ecosystems such as Apple iOS, Firefox). This is the follow up to an earlier IAPP and PageFair podcast discussion (which was the International Association of Privacy Professionals’ most listened to podcast of 2017).…

Facebook’s hackproof ads turned its adblocking problem in to a $709 million revenue stream.

Dr Johnny Ryan Adblocking

Four successive quarterly reports show the year-over-year revenue growth that Facebook attributes to showing ads that adblock companies are unable to hack.  While many websites prevaricated, Facebook figured out how to turn its adblocking problem in to a $709 million revenue stream by serving ads that were immune to adblock. Both online giants, Google and Facebook, have concluded that showing ads to adblock users is the right way to tackle adblocking. In mid Q3 2016 Facebook implemented  tamper-proof ad serving that adblock companies can not hack. Eyeo, which owns Adblock Plus, has attempted at various times to introduce hacks to break this system, with partial results for brief periods. Nonetheless, Facebook’s quarterly earnings figures reveal that it has netted nearly three quarters of a billion dollars as a result.…

PageFair statement at European Parliament rapporteur’s ePrivacy Regulation roundtable

Dr Johnny Ryan GDPR

Lightly edited transcription of PageFair remarks at rapporteur’s sessions at the European Parliament in Brussels on 29 May 2017, concerning the ePrivacy Regulation.  Statement at roundtable on Articles 9, and 10.  Dr Johnny Ryan: Thank you. PageFair is a European adtech company. We are very much in support of the Regulation as proposed, in so far as it relates to online behavioural advertising (OBA).…

Why pseudonymization is not the silver bullet for GDPR.

Dr Johnny Ryan GDPR

Pseudonymization will not save online advertising companies from having to seek consent to use browsing and other personal data. This note explains why. Personal data will become toxic in May 2018 when the General Data Protection Regulation is applied, unless data subjects have given consent.[1] Some businesses may try to rely on “pseudonymization”, a partial method of anonymization, to continue to use personal data without consent. This would be a mistake, as the GDPR (and a previous opinion from the Article 29 Working Party[2]).…

Adblock’s impact on website traffic

Dr Johnny Ryan Adblocking

This whitepaper, “The Hidden Cost of Adblock”, presents the primary findings of research by Professor Benjamin Shiller (Brandeis University), Professor Joel Waldfogel (University of Minnesota and the National Bureau of Economic Research), and Dr Johnny Ryan (PageFair). It reveals that adblock has a hidden cost: it not only reduces small and medium publishers’ revenue, it reduces their traffic too. Every 1% increase in adblocked web traffic produced a 0.67% decrease in site traffic for small and medium sites. Significant adblock usage by a website’s audience usually causes a temporary boost to its page traffic. This short term effect occurs because adblock users can enjoy the site without advertising. Over three years the majority of websites sites with high adblock rates saw their traffic levels significantly decrease relative to other websites.…

The Need to Know Adblock Slidedeck (updated!)

Dr Johnny Ryan Uncategorized

Dr Johnny Ryan of PageFair presented at The Advertising Research Foundation in New York this month. This presentation includes The latest adblock figures globally and for the US Demographic discussion of who adblock users are Options for media owners to address adblocking, from access restriction to tamper-proof ad serving Unexpected benefits for marketers from the adblocking crisis     He was speaking alongside Omnicom, Annalect, and Intel.…

Eight Things From Q3 Worth Knowing

Dr Johnny Ryan Adblocking, GDPR

Now, ten days into October, we have had time to digest on the events of the last quarter. As is ever the case with history, only some of the headlines of the last three months will have any lingering impact. But of all the events in the past three months the following eight are worth knowing about. This post is a quick digest of the ones that will shape the environment.…

Podcast: discussion with Jason Kint (DCN)

Dr Johnny Ryan Adblocking

I spoke with Jason Kint, CEO of Digital Content Next (DCN), which represents the most prestigious publishers in the world, including The New York Times, The Financial Times, Disney, Bloomberg, Vox. In our podcast we discuss pressing issues for publishers and marketeers including: native advertising, adblocking, micropayments, measurement, the media economy and publisher business models, transparency in the advertising market, and Facebook’s decision to show ads to adblockers. Listen below.…