Research result: what percentage will consent to tracking for advertising?

Dr Johnny Ryan GDPR

This note presents the results of a survey of 300+ publishers, adtech, brands, and various others, on whether users will consent to tracking under the GDPR and the ePrivacy Regulation.  In early August we published a note on consent, and asked whether people would click “yes”. We would like to thank the 300+ colleagues who responded to our research request. Now we present the results. UPDATE: 9 January 2018, SEE  MOST RECENT PAGEFAIR INSIDER NOTE ON GDPR CONSENT DIALOGUES from 8 January 2018.   Tracking for a single brand, on a single site. 305 respondents were asked by a publisher to permit a named brand and its analytics partners to track them on the site. A previous note explains the design of this notice.…