Earn peoples’ consent,
and protect their data.

Earn peoples’ consent,
and protect their data.

Enforce data protection on 3rd parties

The online advertising system was not built with data protection in mind. Now, leakage of personal data exposes brands, agencies, and adtech companies to severe legal risk.1

PageFair’s approach protects the entire ad supply chain in a marketing campaign. It equips today’s advertising system to respond to the emerging regulatory environment.

Data leakage exposes brands, agencies, publishers, and adtech companies to legal hazard under the GDPR and the ePrivacy Regulation.

The video below explains how “programmatic” or “real time bidding” advertising functions. It this was ever a mystery to you take 43 seconds to watch (and click fullscreen).

Ad exchanges run an auction to determine whose ad will be shown to a user on a website.

The next video, below, shows how data leak from the online advertising system. It shows each step in the selection and delivery of a single ad is serviced on a single webpage. (It takes 33 seconds to watch).

Ad exchanges share their data about website visitors, such as the ad exchange’s own identifier on the user, the URL the user is on, the user’s IP address and details of the user’s browser and system. These data are shared with several hundred prospective advertisers so that they can decide whether to place a bid for that user’s attention.

The online advertising system was not built for data protection.

A regulatory firewall that neutralises risk in three ways

  • Automatically converts ad formats that pose risk of data leakage in to non-leaking formats.
  • Manages 3rd party access to webpages to prevent unwarranted data acquisition.
  • Discards risky data so that processing risk is neutralized.

This privacy-by-design approach enables today’s programmatic advertising system to comply with the new standards of the GDPR. This protects users, publishers, brands, and adtech services.

There are now two audiences

The GDPR splits the online world in to two audiences:

The mainstream (80%2-97%3)
No consent for adtech tracking.

The hyper premium market (3%-20%)
Consent for (some) parties for (some) adtech tracking.



Our technology enables publishers and adtech services to leverage personal when consent is present, and use non-personal data when consent is absent.

We enable publishers and adtech services to operate programmatic advertising for both the hyper premium market and the mainstream audience.

What publishers and adtech services need

Publishers need to grow the high-value consenting audience. And they need to enforce data protection for their consenting users across the entire advertising system.

Publishers need to optimize revenue from the mainstream audience, with relevant advertising that uses non-personal data.

Our technology serves these needs.

3 steps on the trust journey

This is a journey that starts with advertising powered by non-personal data targeting, and ends with loyal, known users.

  • Connector.

    Ethical relevance

    Programmatic advertising, enabled for GDPR by using non-personal data. Publishers can show relevant ads to the mainstream audience without consent.

  • Connector.

    Consenting targeting

    Management of mixed-states of consent, and programmatic advertising that uses personal data with strong data protection enforcement to prevent data leakage.

  • Connector.

    Subscribing / loyalty relationship

    The ultimate prize. Members of the high-value niche audience can transition in to a deeper relationship with the publisher or brand.

Join us

Ticking the box below allows us to use Mailchimp to send you research notes.

  • Every note we send includes links at the bottom with which you can change your details or withdraw your consent.
  • Should you believe your data are being misused, you can complain to a data protection authority.