Perimeter is a “regulatory firewall” that gives you control of every 3rd party on your websites & apps to eliminate GDPR risk, maximize the value of your audience, and speed up your website. It protects you, your advertising business, and your users.



 
 


Perimeter is a “regulatory firewall” that gives you control of every 3rd party on your websites & apps to eliminate GDPR risk, maximize the value of your audience, and speed up your website. It protects you, your advertising business, and your users.



 

A Regulatory Firewall


A Regulatory Firewall

A Regulatory Firewall

 

Whitelist or blacklist 3rd parties, or put them on the greylist for sanitization.


 

Blacklist

Preemptively block connections to any unauthorized 3rd party in your pages, apps, widgets or ads.

Examples:

  • Unauthorized trackers
  • High risk vendors
  • 3rd parties without appropriate consent, or another legal basis


Greylist

Safely enable 3rd parties with high-speed proxying and on-the-fly stripping of dangerous personal data. This cleans tracking cookies & style sheets, and anonymizes HTTP headers, in real time.

Examples:

  • Assets loaded from other domains.
  • Essential vendors with unnecessary tracking cookies.
  • Direct/PMP video ad serving.


Whitelist

Allow connections to companies you trust. Conditionally whitelist trusted companies subject to user consent. Your whitelist, your rules.

Examples:

  • Contracted data processors
  • 3rd parties with appropriate consent, or another legal basis
  • Trusted Partners

 


 

Protect Your Ad Business

Protect Your Ad Business

 

Perimeter can remove personal data from ad serving, so there’s no need to ask users for consent. This is good, because most users will not give consent for tracking. For extra peace of mind, you can use PageFair PureBid for guaranteed compliant programmatic display advertising.


 
 

Perimeter can remove personal data from ad serving, so there’s no need to ask users for consent. This is good, because most users will not give consent for tracking. For extra peace of mind, you can use PageFair PureBid for guaranteed compliant programmatic display advertising.


 

Direct

Perimeter allows your direct campaigns to serve while blocking unauthorized data leakage and personal data collection. This protects you and your advertisers from GDPR risk. That means you can offer advertisers peace of mind, as well as reach.

Programmatic

Standard RTB You choose which ad companies you trust to share data with. You can stop anyone from dropping cookies or pixels. You can choose to whitelist any verification vendors, DSPs, etc that you trust. Optionally works with consent solutions.

Direct

Perimeter allows your direct campaigns to serve while blocking unauthorized data leakage and personal data collection. This protects you and your advertisers from GDPR risk. That means you can offer advertisers peace of mind, as well as reach.

Programmatic

Standard RTB You choose which ad companies you trust to share data with. You can stop anyone from dropping cookies or pixels. You can choose to whitelist any verification vendors, DSPs, etc that you trust. Optionally works with consent solutions.

PureBid Optionally, PureBid can bring you complete GDPR safety and 100% RTB audience reach without consent. It is a server-side header bidder that uses advanced anonymization and PageFair Ad Tracking Protection.
Learn about PureBid →

Pricing

Silver
Up to 500,000 page views per month

€100/mo
per domain

  • Whitelist/blacklist
  • Greylist sanitization
  • Customization
  • Premium support


PureBid
(Optional)

30% revenue share for PageFair sourced ads OR €0.05 CPM for publisher sourced ads

Gold
Up to 10 million page views per month

€500/mo
per domain

  • Whitelist/blacklist
  • Greylist sanitization
    (+€0.25 per GB)
  • Customization
  • Premium support

PureBid
(Optional)

30% revenue share for PageFair sourced ads OR €0.05 CPM for publisher sourced ads


Enterprise
For large publishers

Talk to us

  • Whitelist/blacklist
  • Greylist sanitization
    (+€0.25 per GB)
  • Customization
  • Premium support

PureBid
(Optional)

30% revenue share for PageFair sourced ads OR €0.05 CPM for publisher sourced ads


Register interest in Perimeter
Take your first step beyond the GDPR.


Register interest in Perimeter







Size of your organisation



Combined monthly page views from website(s)
Monthly active users of mobile app(s)

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PageFair protects publishers’ website & app advertising revenue.

Our technology protects billions of ads per month from tampering by adblock companies, and automatically re-renders intrusive ad formats in to LEAN standard ads to improve the user experience.

Perimeter and PureBid are the result of 24 months of intensive research and development, working with publishers, app developers, advertisers, adtech services, privacy NGOs, regulators, and law makers.

PageFair has a deep understanding of the GDPR. Our research notes on data protection and other industry issues are read by thousands of subscribers, and we have been invited to present at the European Academy of Law, the European Parliament, and the World Federation of Advertisers.

You can access PageFair’s repository of analyses, explainers, and official documents here.