PageFair Appeals to be Replaced with PageFair Ads

Sean Blanchfield

For immediate release.

February 24, 2014

PageFair Appeals to be Replaced with PageFair Ads

Dublin, Ireland (February 24, 2014)- At PageFair we aim to help websites survive the explosive growth of adblocking. One of the first features we built was the ability to show an appeal to your adblockers, asking them to re-enable your ads or to make a small donation. PageFair appeals have run on hundreds of websites, and we’re disappointed to say that they have not proven effective at changing people’s behavior.

The Statistics

Across all 576 appeals run on 220 different websites with PageFair:

  • only 0.33% of adblockers shown an appeal added an adblock exception.
  • only 3 users per million given the option to make a donation did so. This represents less than $0.01 per thousand unique visitors per month.

We believe that this is a shame, because most adblockers never deliberately chose to block advertising on the particular websites we work with. They are simply not very motivated to change the default configuration of their adblocking plugins.

Clearly, appealing to adblockers is not an effective way to help websites survive.

We have therefore decided to retire PageFair Appeals and replace it with PageFair Ads on 26 March 2014.

Introducing PageFair Ads

PageFair Ads is an “acceptable advertising” service, which means that our ads have been whitelisted by the Adblock Plus community and will be shown by default to most users of that plugin. We believe the acceptable advertising initiative reflects the position of the vast majority of adblockers, and we have embraced it wholeheartedly. With PageFair Ads you will be able to display static non-animated advertising to your adblocking audience. We will initially support text advertising only, but in time we plan to permit other acceptable advertising formats. You will be able to run direct-sold and house campaigns, and also enable the display of network ads from our partners.

We hope that you will choose to activate PageFair Ads. We are committed to helping the free web survive, and we think that this is a progressive step in a direction that supports publishers while simultaneously respecting end-users. Please feel free to get in touch with us if you would like to discuss what this means for your website.


About PageFair:

PageFair is the leading provider of adblock solutions to publishers, and is used on over 1,000 websites. Its free services enable publishers to both measure and recover adblocked revenue, while carefully respecting the end-user experience. For more information, please visit


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