PageFair Launches Ad Platform for Adblockers

Sean Blanchfield

For immediate release.

April 3, 2014

PageFair Launches Ad Platform for Adblockers

St. Louis, MO, USA- Speaking at the USML Digital Media Conference today, PageFair announced the launch of its new display advertising platform, PageFair Ads. Unlike other advertising services, PageFair Ads target the users of adblocking plugins with non-intrusive advertising. It is intended for use alongside existing ad networks such as Google’s Adsense.

Adblocking is the practice of customizing web browsers with plugin software that removes all display advertising from web pages. This can provide users with a less-cluttered web experience, but simultaneously erodes the revenue that the websites they visit depend on. According to PageFair, one in five visitors to their customers’ websites is blocking ads, and the practice is increasing at a rate of at least 30% per year.

At its launch, PageFair CEO Sean Blanchfield said, “PageFair Ads is a world-first. Until now, websites could only watch their revenue steadily decline. Now they can sign up to PageFair for free, and get adblocker-appropriate advertising running immediately.” According to Blanchfield, PageFair Ads are already active on many websites, and are being rolled out as fast as possible to over 1000 other publishers who have already signed up. New signups are being placed on a waiting list, and should receive access within one week.

Earlier this week, Eyeo GmbH, the company behind the most popular adblock plugin, launched the Acceptable Advertising Manifesto, containing guidelines for this kind of non-intrusive advertising. Till Faida, CEO of Eyeo, said, “With this launch, PageFair has cemented their commitment as a signatory to the Acceptable Ads Manifesto. They have gone to lengths to respect the users of Adblock Plus, and we expect them to be rewarded with higher engagement levels.”

PageFair Ads look like regular banner ads, but they contain only text and feature in-ad buttons to up-vote, down-vote or opt-out entirely. On this unusual design, PageFair Chief Operating Officer Neil O’Connor said, “We want to make it clear to website visitors that we care what they think of our ads. The opt-out button is our promise that we will only show the kind of ads they wouldn’t want to block in the first place.”

On the future, Blanchfield says, “We’ve already received an incredible response from website publishers, so our task now is to make sure we’re doing the best possible job for them. This means innovating within the acceptable advertising framework to improve visitor engagement, while simultaneously connecting more brands and advertisers into our platform. We want to demonstrate that treating your audience with respect is not only possible, but that it will pay off for all concerned.”

(Photo of PageFair CEO Sean Blanchfield launching PageFair Ads)

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Additional Links:

PageFair Homepage

Acceptable Ads Manifesto

Eyeo GmbH

AdblockPlus Homepage

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About PageFair:

PageFair is the leading provider of adblock solutions to publishers, and is used on over 1,000 websites. Its free services enable publishers to both measure and recover adblocked revenue, while carefully respecting the end-user experience. For more information, please visit www.pagefair.com.

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Media Contact-

Matthew Cortland

+353.83.1804157

[email protected]

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30 Word Summary-

PageFair launched its new display advertising platform, PageFair Ads, which is intended for use alongside existing ad networks and targets the users of adblocking plugins with non-intrusive advertising.

50 Word Summary-

PageFair announced the launch of its new display advertising platform, PageFair Ads, which is the first of its kind. Unlike other advertising services, PageFair Ads target the users of adblocking plugins with non-intrusive advertising. It is intended for use alongside existing ad networks such as Google’s Adsense.

100 Word Summary-

PageFair announced the launch of its new display advertising platform, PageFair Ads, which unlike other advertising services, target the users of adblocking plugins with non-intrusive advertising. It is intended for use alongside existing ad networks such as Google’s Adsense. According to PageFair, one in five visitors to their customers’ websites is blocking ads, a practice that is increasing by at least 30% per year. PageFair CEO Sean Blanchfield said, “PageFair Ads is a world-first. Until now, websites could only watch their revenue steadily decline. Now they can sign up to PageFair for free, and get adblocker-appropriate advertising running immediately.”

 

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