Company Overview


PageFair provides two services to publishers:

PageFair Analytics

PageFair Analytics enables website owners to measure how many visitors are blocking ads. We track over one billion adblock hits across thousands of client websites every month.

PageFair Ads

PageFair’s technology enables publishers to display ads in a manner that is immune to adblock software.

Since 2011, PageFair has been working to mitigate adblock. The company has deeper experience than any competitor (most of whom appeared on the scene in 2015) and has partnered with media companies to restore advertising across billions of page views per month.

Press Resources


PageFair White Paper – Brand safety and the unblocked web

PageFair White Paper – Brand safety and the unblocked web

PageFair White Paper – The hidden cost of adblock

PageFair White Paper – The hidden cost of adblock

2017 PageFair Adblock Report – The state of the blocked web

2017 PageFair Adblock Report – The state of the blocked web

2016 PageFair Mobile Report – Adblocking Goes Mobile

2016 PageFair Mobile Report – Adblocking Goes Mobile

2015 PageFair / Adobe Report – The Cost of Adblocking

2015 PageFair / Adobe Report – The Cost of Adblocking

2014 PageFair / Adobe Report – Adblocking Goes Mainstream

2014 PageFair / Adobe Report – Adblocking Goes Mainstream

Speaking at AdWeek 2016

Sean Blanchfield debates against AdBlock Plus on stage at The Web Summit


Sean Blanchfield interview at Swipe Conference

Sky News interview with Dr Johnny Ryan


PageFair Logo (vertical)

PageFair Logo (vertical)

PageFair Logo (horizontal)

PageFair Logo (horizontal)

PageFair Logo

PageFair Logo


Sean Blanchfield, PageFair CEO and Co-founder

Sean Blanchfield, PageFair CEO and Co-founder

Brian McDonnell, PageFair co-founder

Brian McDonnell, PageFair CTO and Co-founder

Dr. Neil O'Connor, PageFair COO and Co-founder

Dr. Neil O’Connor, PageFair COO and Co-founder


Johnny Ryan, Head of Ecosystem

Johnny Ryan, Head of Ecosystem


PageFair CEO Sean Blanchfield debates Eyeo GMBH, Gulltaggen 2015, Oslo. Photo credit: Benjamin A. Ward

PageFair CEO Sean Blanchfield debates Eyeo GMBH, Gulltaggen 2015, Oslo. Photo credit: Benjamin A. Ward

DR JOHNNY RYAN OF PAGEFAIR ON SKY NEWS

DR JOHNNY RYAN OF PAGEFAIR ON SKY NEWS

DR JOHNNY RYAN OF PAGEFAIR ON STAGE

DR JOHNNY RYAN OF PAGEFAIR ON STAGE


Press Releases

  • PageFair joins TAG industry initiative, plans to use adblock expertise to help publishers fight “ad fraud” July 17, 2017Dublin, Ireland— 17 June 2018 — PageFair, the adblock experts who protect publishers from the revenue impact of adblocking, today announced that it has been approved as a participant in the TAG Registry by the Trustworthy Accountability Group (TAG).TAG was established as an industry initiative to tackle criminal activity in digital advertising, including fraud and the “ad fraud bots” that masquerade as human users to steal from advertisers. These bots view and click on ads, which advertisers are charged for, even though humans never saw their ads. According to the World Federation of Advertisers, fraud could cost advertisers $16.4 billion dollars this year.PageFair ...

  • Study reveals how adblock users react to unblockable ads June 12, 201712 June 2017 (New York) – New research presented by the Advertising Research Foundation at the ARF 2017 Audience Measurement Conference reveals how adblock users react to advertised brands when shown unblockable ads. This brand safety by the ARF, ISBA (the UK advertisers’ body), and PageFair, comes at a time when Facebook and others now show tamper-proof ads that adblock tools cannot block.More than 2,300 study participants were shown ads on several websites. The ads shown conform to the Coalition For Better Ads standard. Surprisingly, though adblock users were likely to report being bothered by seeing ads, they actually blamed brands shown in the ads less than regular users ...

  • New system will help advertising industry adapt to major regulatory upheaval May 24, 201724 May 2017 (Dublin) – PageFair has announced work on a new data protection platform to ensure compliance with and protection from legal liability under upcoming European data regulations. The European General Data Protection Regulation (GDPR) and e-Privacy Regulation (e-PR) take aim at data tracking practice in today’s digital advertising supply chain, and are poised to upend the global advertising industry in exactly one year.The new data protection platform will build upon PageFair’s server-side ad rendering technology, which adheres to strict standards of data protection to display ads that adblock software cannot disrupt. Similarly, it removes unauthorized trackers from ads before they reach consumers’ browsers. “Interest-Group Targeting” ...

  • PageFair releases white paper on the impact of adblock on small and medium websites’ traffic April 12, 2017Adblock solutions provider, PageFair, has released a white paper about the effect of sustained adblock usage for small and medium sized websites. It reveals adblock not only reduces small and medium publishers’ revenue, it reduces their traffic too. The white paper presents the primary findings from “Will Ad Blocking Break the Internet,” a paper by Professor Benjamin Shiller (Brandeis University), Professor Joel Waldfogel (University of Minnesota and the National Bureau of Economic Research), and Dr Johnny Ryan (PageFair).The researchers studied 2,574 websites and their changing adblock rate over 35 months from April 2013 – June 2016. They found that traffic to small and ...

  • Anti-adblock company to use new findings when restoring ads to adblock users March 27, 2017Adblock solutions provider, PageFair, has endorsed new findings from the Coalition for Better Advertising about adblock and ad formats. In an open letter to the members of the Coalition, PageFair CEO, Sean Blanchfield, commended the work of the Coalition and committed to apply its new standard for better ads.“PageFair will align itself with your standard henceforth. I commit that PageFair shall serve only the most tolerable formats, per the Coalition rankings. It is my hope that we will together improve the quality of advertising on the web, and thereby sustain the medium and the publishers that give it substance,” said Blanchfield.The conclusions from the Coalition’s survey ...

  • Adblock usage on desktop and mobile up by 30% February 1, 2017Dublin — A new PageFair report estimates that 615 million devices are now blocking ads. This represents year-over-year global growth of 30%. Mobile adblock usage grew by 108 million, reaching a total of 380 million active devices. Despite ever smaller numbers of people using desktop and laptop computers, adblock usage on these platforms grew by 34 million to reach 236 million active devices.“The state of the blocked web” introduces new empirical global, regional, and national data on adblock usage and is the first unified data available for both mobile and desktop adblock usage. It reveals that the “blocked web”—the part of the web where users block ads—has grown to ...

  • May 30, 2016PageFair report finds that 16% of global smartphone users are blocking adsDownload Press Release (doc)  (pdf)Dublin, Ireland- A new PageFair report estimates that as of March 2016, 309 million people, or 16% of the world’s 1.9 billion smartphone users, are blocking ads on the mobile web. It was previously reported that mobile adblocking use was much lower.“Adblocking Goes Mobile” by PageFair, in partnership with app intelligence firm Priori Data, provides the first empirical research on mobile adblocking.The report defines the landscape of mobile adblocking, and reveals that in-app ads on platforms such as Spotify, Apple News, and CNN are vulnerable to adblocking. One of the report’s insights is that it is possible to block “suggested” content in Facebook and Instagram ...

  • PageFair is proud to announce and welcome Jim Hirshfield as the company’s Senior Vice President of Sales and General Manager of North America.

  • A new report by PageFair and Adobe estimates $21.8bn in advertising revenues will be lost in 2015 due to ad blocking.  In the United States, ad blocking cost an estimated $5.8bn in lost revenue in 2014 and is projected to reach $10.7bn in 2015 and $20.3bn in 2016.  The global cost of ad blocking is expected to reach $41.4bn by 2016.

  • The number of people with adblock software installed has increased 69% in the past 12 months to approximately 144 million active adblock users (4.9% of all internet users), reveals a new report published by PageFair, with the cooperation of Adobe.

  • peaking at the USML Digital Media Conference today, PageFair announced the launch of its new display advertising platform, PageFair Ads.

  • Today, PageFair, an online analytics and advertising solution that helps websites deal with adblocking, announced $400,000 in new financing from Tribal Ventures, Frontline Ventures, and Enterprise Ireland.

  • At PageFair we aim to help websites survive the explosive growth of adblocking. One of the first features we built was the ability to show an appeal to your adblockers, asking them to re-enable your ads or to make a small donation.