PageFair provides two services to publishers:
PageFair Analytics enables website owners to measure how many visitors are blocking ads. We track over a billion adblocking hits across thousands of client websites every month.
PageFair’s technology enables publishers to display ads in a manner that is immune to adblocking.
Since 2011, PageFair has been working to mitigate adblocking. The company has deeper experience than any competitor (most of whom appeared on the scene in 2015) and has partnered with media companies to restore advertising across 20 billion+ page views per month.
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May 30, 2016PageFair report finds that 16% of global smartphone users are blocking adsDownload Press Release (doc) (pdf)Dublin, Ireland- A new PageFair report estimates that as of March 2016, 309 million people, or 16% of the world’s 1.9 billion smartphone users, are blocking ads on the mobile web. It was previously reported that mobile adblocking use was much lower.“Adblocking Goes Mobile” by PageFair, in partnership with app intelligence firm Priori Data, provides the first empirical research on mobile adblocking.The report defines the landscape of mobile adblocking, and reveals that in-app ads on platforms such as Spotify, Apple News, and CNN are vulnerable to adblocking. One of the report’s insights is that it is possible to block “suggested” content in Facebook and Instagram ...
PageFair is proud to announce and welcome Jim Hirshfield as the company’s Senior Vice President of Sales and General Manager of North America.
A new report by PageFair and Adobe estimates $21.8bn in advertising revenues will be lost in 2015 due to ad blocking. In the United States, ad blocking cost an estimated $5.8bn in lost revenue in 2014 and is projected to reach $10.7bn in 2015 and $20.3bn in 2016. The global cost of ad blocking is expected to reach $41.4bn by 2016.
The number of people with adblock software installed has increased 69% in the past 12 months to approximately 144 million active adblock users (4.9% of all internet users), reveals a new report published by PageFair, with the cooperation of Adobe.
peaking at the USML Digital Media Conference today, PageFair announced the launch of its new display advertising platform, PageFair Ads.
Today, PageFair, an online analytics and advertising solution that helps websites deal with adblocking, announced $400,000 in new financing from Tribal Ventures, Frontline Ventures, and Enterprise Ireland.
At PageFair we aim to help websites survive the explosive growth of adblocking. One of the first features we built was the ability to show an appeal to your adblockers, asking them to re-enable your ads or to make a small donation.